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Your Personal Information Is Private
Tire Rack is serious about protecting our customers personal information. You can always browse our site without providing any personal information.
While doing business with you, we may have to gather certain information, such as your name, home address, vehicle and email address. We will not sell, rent, trade or give away individual, personally identifiable information entered on this site to any third party. We collect such information so that we can process orders, personalize your shopping experience, or send you the latest product and other useful material. If you do not wish to receive further material from Tire Rack, you can simply respond to our email or otherwise tell us that you do not want to receive future communications.
Tire Rack also collects credit card information from you to process purchases from the site. Reputable third-party financial institutions handle our credit card transactions.
Payment authentication processes are live on our site, as well: Verified by VISA and MasterCard SecureCode. These programs allow users to set up password authentication for their credit cards. Once they have established a password, they can authenticate themselves using this password at any participating site. The communication regarding Verified by VISA and MasterCard SecureCode passwords is done between the cardholders and their issuing banks utilizing a secure web server. Tire Rack is not involved in any of the communication regarding these passwords.
Whenever you transmit credit card information and other personal information through our site, the numbers and letters are scrambled using encryption technology, making it nearly impossible for the information to be stolen or intercepted. To protect your security, we do not allow you to store your credit card number from session to session.In addition, Tire Rack's website is Verisign Secured. Verisign Secured sites must employ encrypted data transmission and a secure online payment infrastructure. The Verisign Secured seal indicates that Tire Rack has chosen the very best SSL and/or payment processing solution to help protect credit card and other confidential information and ensures that all online transactions are protected. The Verisign Secured seal also validates a website owner's identity and via their official records confirms Tire Rack as a valid business.
Tire Rack, like most Web sites, uses a feature of your browser to set a "cookie" on your computer. We cannot tell your name or any personal information about you based solely on the cookie. Unless you specifically tell us your name and other identifying information, we will never know who you are. All the cookie tells us is what functions you perform when you are on the site so that we can keep track of your transaction. A cookie also helps Tire Rack note particular traffic patterns on the site so that we can improve what we offer.
Every browser allows you to reject cookies or to choose which cookies you will accept. Rejecting cookies, however, may sometimes interfere with your ability to use all the features and benefits of our site.
On occasion, we provide non-personal, aggregate information about our users to third parties such as manufacturers and business partners. For example, we may inform a tire manufacturer about what other products our users buy. This information will not identify any user personally. We also register Department of Transportation (DOT) Tire Identification Codes post-purchase. The buyer's name and address is protected by Federal Law and can never be used in any way other than to directly notify the buyer in the event of a safety-related recall.
You may voluntarily elect to be eligible for the benefits of the Tire Road Hazard Program that Tire Rack makes available to you for your consideration. The Tire Road Hazard Program is administered by Ameraan International, Inc., a third party that Tire Rack has selected. Ameraan will require certain personal information, such as your name, address, phone number, email address, vehicle description, tire description, and Tire Road Hazard Program identification numbers, to administer the Tire Road Hazard Program for you. Ameraan has agreed that it will not use this personal information except to administer the Tire Road Hazard Program.
In addition, Tire Rack uses third-party advertising technology through DoubleClick, Inc. to serve ads when you visit sites upon which we advertise. As part of this relationship, Tire Rack does not share any personally identifiable information about you to DoubleClick. According to DoubleClick, this technology uses information about your visits to this site and the sites upon which we advertise (not including your name, address, or other personally identifiable information), to serve our ads to you. In the course of serving our advertisements to you, a unique third-party cookie may be placed or recognized on your browser. In addition, we use web beacons, provided by DoubleClick, to help manage our online advertising. These web beacons enable our ad server to recognize a browsers cookie when a browser visits this site and to learn which banner ads bring users to our site. According to DoubleClick, the information we collect and share through this technology is not personally identifiable. To learn more about how DoubleClick manages the privacy of information in conjunction with delivering ads online, cookies and how to "opt-out", please visit www.doubleclick.net/us/corporate/privacy.
Tire Rack uses third-party analytics technology through Adobe, Inc's Omniture solutions, as well, to improve the usefulness of the site. That analytics technology measures and analyzes non-identifying, aggregate usage and volume statistical information from site visitors in order to administer the site. Tire Rack also uses that information to improve the quality of our service and the site's performance, by providing more relevant content to you during your visit(s). Information gathered with this analytics technology may include, but is not limited to, the following: the activity of the site visitor's browser when the visitor is viewing the site; the site path of visitors; general information regarding the visitor's internet service provider and host, and the time visitors spend on the site. Please note that this is not personal information, only general summaries of our visitors' usage of the site. When you interact with the site, we strive to make that experience easy, meaningful, and relevant.
How Are We Doing?
We value your business and want to deserve your trust. If you have comments, questions or suggestions, please let us know.
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