Tire Rack Events & Sponsorships

TireRack.com, the “Official Tire Experts of the Big Ten Conference,” looks forward to supporting the Conference’s initiatives of community, education, and sports beginning this year and through 2017.

"The Big Ten Conference’s focus on academics and athletics as a performance package is much like the approach Tire Rack takes to revolutionize tire buying,” noted Matt Edmonds, vice president of marketing at Tire Rack. “Educating the consumer via our consumer ratings and reviews, as well as communicating product performance learned during our on-site testing are a winning combo for the consumer."

Founded in 1896, the Big Ten is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. It has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness and competitiveness. The broad-based programs of the 14 Big Ten institutions will provide over $200 million in direct financial support to almost 9,500 students for more than 11,000 participation opportunities on 350 teams in 42 different sports.

For more information, visit www.bigten.org.