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  • Michelin Latitude Tour
  • Michelin Latitude Tour

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The Latitude Tour is Michelin's Crossover/SUV Touring All-Season light truck tire developed for the drivers of crossovers, sport utility vehicles and light duty pickups looking to combine comfort, wear and fuel efficiency. Most Latitude Tour tires meet Michelin's Green X standards for long tread life, good wet traction and low rolling resistance, as well as provide year-round traction, including in light snow.

Latitude Tour tires use a silica-based tread compound molded into a symmetric tread design optimized with Michelin's MaxTouch Construction to deliver more miles of treadwear. Stable shoulder blocks and a continuous center rib enhance responsiveness and highway stability, while wide circumferential grooves help resist hydroplaning and multiple sipes provide biting edges in snow. Latitude Tour tires also feature Michelin Comfort Control Technology that combines computer-optimized design and precision manufacturing to reduce vibration and road noise. The tire's internal structure includes twin steel belts under the tread area on top of a polyester cord casing that enhances ride quality.

Note: While Crossover/SUV Touring All-Season light truck tires offer all-season versatility including traction in light snow, tire sizes featuring extremely wide tread widths may limit the traction this type of tire can provide in deep snow.

*The application of the Green X symbol is determined by laboratory testing on a model-by-model, size-by-size basis. Specific sizes featuring Green X technology are identified as such on the Sizes tab, as well as on the tire's Specs tab.

Related Information: Environmentally Conscious Manufacturing

Ratings Charts & Reviews Michelin Latitude Tour

Tire Category: Crossover/SUV Touring All-Season

Consumer Surveys

 
Best in Category
Miles Reported
Recommended
Treadwear
Michelin Latitude Tour
Good
86%
20M
6.6 - Good
8.1 - Good
8.0 Hydroplaning Resistance
8.1 Wet Traction
8.6 - Excellent
8.4 Corner Stability
8.9 Dry Traction
8.5 Steering Response
6.4 - Fair
7.1 Light Snow Traction
6.1 Deep Snow Traction
5.9 Ice Traction
8.4 - Good
8.6 Ride Quality
8.2 Noise
7.8 - Good

Customers Say

User feedback reveals the Goodyear Assurance MaxLife delivers excellent treadwear, with many customers noting long-lasting performance even under regular use. Comfort receives strong praise for a smooth and quiet ride, aligning with touring expectations. Winter traction is generally reliable in snow and slush, though some report mixed results on ice. Wet traction earns consistent high marks for grip and hydroplaning resistance, while dry traction stands out as a top strength with near-perfect scores for responsive handling and stability. Overall, customers highlight this tire as a dependable all-season option, particularly valuing its durability and balanced performance across typical driving conditions.

AI-generated from the text of customer reviews

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Customers Like:

285 customers mention "Wet Traction"

  • 252 positive
  • 33 negative

Most customers praise wet traction with scores 9-10, highlighting confident grip in rain. Some note concerns with lower ratings (0-6) for occasional hydroplaning or slippery conditions.

February 25, 2023 (Verified Purchase)

5 out of 5 Star Rating
5 out of 5

...They are great in the rain...

I highly recommend these tires, They are great in the rain and have lasted 75,000 miles, I will need to replace them sometime soon but they did last the 80,000 miles.

Vehicle: 2015 Ford Taurus FWD SEL
Miles Driven on Tires: 75,000
Driving Conditions: Mostly Highway
Location: ROSWELL, GA
Driving Style: Average
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June 17, 2021 (Verified Purchase)

4.1 out of 5 Star Rating
4.1 out of 5

Great smooth and relatively quiet tires with good wet and snow traction...

Great smooth and relatively quiet tires with good wet and snow traction. They are not as quiet as the OEM Bridgestone but they’re not as expensive either.

Vehicle: 2017 Acura MDX SH-AWD
Miles Driven on Tires: 8,000
Driving Conditions: Mostly Highway
Location: BELLEVILLE, IL
Driving Style: Easy Going
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158 customers mention "Winter Traction"

  • 123 positive
  • 35 negative

Customers praise winter traction with most scoring 9s and 10s, though some note concerns in ice/deep snow (scores 0-6).

February 23, 2023 (Verified Purchase)

4.6 out of 5 Star Rating
4.6 out of 5

...Very good traction in snow...

I have these tires on 2 cars - a Rav-4 and an Equinox. Very good traction in snow. They’ve held up well during the spring “pothole” season. Quiet smooth ride, wearing well (ie long lasting as advertised). Cornering is good though I’m not a speedster around corners. Definitely worth the purchase- will buy these again. Tirerack service was excellent.

Vehicle: 2018 Toyota RAV4 XLE AWD w/ Push Button Ignition
Miles Driven on Tires: 12,000
Driving Conditions: Combined Highway/City
Location: TONAWANDA, NY
Driving Style: Average
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June 09, 2025 (Verified Purchase)

4.2 out of 5 Star Rating
4.2 out of 5

...I drive AWD but even in 3" of snow they held tight...

Very quiet compared to the Tires that were on it when I bought it. I drive like I need to be there first most of the time and these tires keep up with my lead foot. I drive a mix of country roads, highway and city and I can barely hear them. They stick almost like glue in dry weather. I drive AWD but even in 3" of snow they held tight. I have a long gravel driveway that will definitely not make the wear rating but I will be buying them again when I wear this set out.

Vehicle: 2019 Volkswagen Atlas 4MOTION
Miles Driven on Tires: 6,000
Driving Conditions: Combined Highway/City
Location: WOODBINE, MD
Driving Style: Spirited
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March 01, 2021

4.6 out of 5 Star Rating
4.6 out of 5

...I've driven through rain, snow, a little off-road on rocks/dirt in Colorado, highway roadtrip, and lots of city/highway driving... Tired traction has been great, I've only slipped on snow/ice from a dead stop, which is expected; they performed fine through light snow once I had some speed...

I'm at two years with these tire, and quite satisfied. I've rotated regularly every 5K and kept general maintenance up. I've driven through rain, snow, a little off-road on rocks/dirt in Colorado, highway roadtrip, and lots of city/highway driving.With normal city driving, I drive spirited on highways but avoid hard breaking. These tires have held up great so far. Tired traction has been great, I've only slipped on snow/ice from a dead stop, which is expected; they performed fine through light snow once I had some speed. After 15K miles, tires are at 8/8/9/7mm, which I would say is alright.

Vehicle: 2013 Nissan Rogue FWD S
Miles Driven on Tires: 15,000
Driving Conditions: Combined Highway/City
Location: PLANO, TX
Driving Style: Spirited
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302 customers mention "Dry Traction"

  • 291 positive
  • 11 negative

Most customers give the Assurance MaxLife excellent dry traction scores of 9s and 10s, praising responsive handling and confident grip. A few note variability with scores between 7-8, but overall performance aligns well with its all-season touring design.

February 21, 2020 (Verified Purchase)

4 out of 5 Star Rating
4 out of 5

...balanced well (very few weights) and are round, go smoothly down the highway even at 80+ MPH on a big vehicle.

Great looking tires, balanced well (very few weights) and are round, go smoothly down the highway even at 80+ MPH on a big vehicle.

Vehicle: 2008 Nissan Pathfinder LE 5.6 4wd
Miles Driven on Tires: 1,000
Driving Conditions: Combined Highway/City
Location: STERLING, MA
Driving Style: Easy Going
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January 12, 2020

4.5 out of 5 Star Rating
4.5 out of 5

No screeching or traction loss in corners or sharp curves. I tend to be a little spirited sometimes, so I do notice when a tire has an issue gripping around corners...

No issues at all! The Continental tires that were OE on my Ford Escape were noisier, had less traction (in all conditions), and didn't have as nice of a ride as the Goodyear Assurance Maxlifes do! I drive a mix of city and highway, and also do a few road trips per year in various conditions. I've driven on gravel, snow, rain, ice, and anything else that was in the way. The Goodyears are excellent in all conditions, and handle nicely while still offering a quieter, smooth ride.

On snow, they aren't as great as an actual snow tire, but they are better than average for an all season. I've never had them hydroplane or make me feel unstable in wet conditions. Of course, use common sense when driving in bad weather, but no issues for me. Cornering and handling are great. No screeching or traction loss in corners or sharp curves. I tend to be a little spirited sometimes, so I do notice when a tire has an issue gripping around corners. They also do well with braking in both dry and wet. These have gotten me through slick spots up hills that other vehicles, (including other AWD's and 4x4's) weren't able to get over.

If you have an Escape Titanium with the 19's, get these. So much better than the OE Continentals in all conditions. Even if you don't have the same vehicle, get them. Great all-around tire!

Vehicle: 2013 Ford Escape 4WD Titanium
Miles Driven on Tires: 3,000
Driving Conditions: Combined Highway/City
Location: DES MOINES, IA
Driving Style: Average
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300 customers mention "Ride Quality"

  • 270 positive
  • 30 negative

Customers praise the ride comfort and low noise, with most scoring 9s and 10s. Some note occasional road noise or firmness, reflected in scores between 4-6.

February 16, 2020 (Verified Purchase)

4.8 out of 5 Star Rating
4.8 out of 5

...Super quiet ride with maximum comfort...

One of the best tires I have brought in a long time. Super quiet ride with maximum comfort. Can't wait to get another set.

Vehicle: 2010 Nissan Altima Sedan 2.5
Miles Driven on Tires: 1,000
Driving Conditions: Combined Highway/City
Location: ORLANDO, FL
Driving Style: Spirited
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October 24, 2019 (Verified Purchase)

5 out of 5 Star Rating
5 out of 5

The best tire I ever purchased it is quiet and has great traction and handling and Comfortable and quiet.

The best tire I ever purchased it is quiet and has great traction and handling and Comfortable and quiet.

Vehicle: 2018 Honda CR-V AWD EX
Miles Driven on Tires: 10,000
Driving Conditions: Combined Highway/City
Location: ANN ARBOR, MI
Driving Style: Average
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August 12, 2019

4.9 out of 5 Star Rating
4.9 out of 5

Very comfortable ride which was my first objective along with long life...

Very comfortable ride which was my first objective along with long life. Tire has more tread depth than most other tires. Like the design as this influences the quietness of the tire. At 72 years old I have had Michelin, Pirelli, and other top of the line tires. Currently this tire may be the best. Kudos to Goodyear for making an excellent tire.

San Diego does not have Winter conditions so could not rate that factor. Will provide information about wet /rain conditions in a few months. Treadwear will be rated after 20,000 miles but expect very good results.

Vehicle: 2016 Mazda CX-5 FWD Grand Touring
Miles Driven on Tires: 2,425
Driving Conditions: Combined Highway/City
Location: LA JOLLA, CA
Driving Style: Average
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238 customers mention "Treadwear"

  • 204 positive
  • 34 negative

Customers praise treadwear with most scoring 9s and 10s, highlighting long-lasting durability. Some report lower scores (0-6), noting premature wear concerns.

August 23, 2022

4.7 out of 5 Star Rating
4.7 out of 5

...Plus the tread life has been exceptional, I expect to get over 100,000 miles on them before replacing them.

These have been excellent tires for my type of triving. Plus the tread life has been exceptional, I expect to get over 100,000 miles on them before replacing them.

Vehicle: 2012 Jeep Liberty Limited Jet
Miles Driven on Tires: 94,000
Driving Conditions: Mostly Highway
Location: STOW, OH
Driving Style: Average
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September 30, 2021 (Verified Purchase)

3.4 out of 5 Star Rating
3.4 out of 5

Great wear, no noise...

Great wear, no noise. Bought two more for a total of four on my car

Vehicle: 2012 Kia Optima EX Turbo
Miles Driven on Tires: 2,500
Driving Conditions: Mostly City
Location: CASSVILLE, MO
Driving Style: Average
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January 15, 2024 (Verified Purchase)

4.7 out of 5 Star Rating
4.7 out of 5

I am so happy on the outcome on this tires which my family put 88,000 miles on the tires...

I bought this tires when my vehicle was only 2 years old.... I don't like the ride on the original set that came with the car so I do some research and decided to purchase the new Goodyear Assurance MaxLife..... I am so happy on the outcome on this tires which my family put 88,000 miles on the tires I would totally recommend this tires to next family.

Vehicle: 2019 Honda Odyssey Elite
Miles Driven on Tires: 88,000
Driving Conditions: Combined Highway/City
Location: CORDOVA, TN
Driving Style: Average
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