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OE-Engineered Technology Drives the ATE Advantage

OE engineeredToday’s vehicles offer the utmost in safety, ride and performance, so why should the vehicle’s replacement parts provide anything less? Technicians agree there’s no room for compromise — replacement products, particularly braking systems, must meet or exceed OE performance and safety standards. These requirements can only be met with the technology and engineering experience gained through proven expertise in braking systems.

The ATE Brand Delivers

Say "Ah-Tay."

ATE is the aftermarket brand of Continental Automotive Systems, one of the world’s leading brake system manufacturers. Continental has a century of experience in the development and production of braking technologies.

As a brake supplier to the world’s largest automakers, Continental can effectively leverage its engineering standards — innovative technology, first quality materials, expert product and process engineering — to the entire ATE line of brake products.

A Trusted Brand Name in Europe for 100 Years

"Engineering excellence is our heritage. We understand the entire brake system and how each component affects a vehicle’s safety and performance," said Donald James, Marketing Manager - Aftermarket, Continental Automotive Systems - North America. "Because we transfer our OE expertise into our aftermarket products, we can guarantee that the quality and performance of our product line meets or exceeds OE standards."

ATE has been a trusted brand name in Europe for 100 years. From the introduction of the first hydraulic brake system in 1926 to developing the first antilock braking system prototype in 1967, the ATE brand has a rich history of innovation and experience.

ATE offers a comprehensive range of premium aftermarket brake parts for both European (ATE Original) and Domestic/Asian (PremiumOne™) vehicle applications in North America, including brake pads and shoes, drums, rotors, fluids and hydraulic parts.


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