Tire Rack is serious about protecting our customers' personal information. You can always browse our site without providing any personal information.
While doing business with you, we may have to gather certain information, such as your name, home address, vehicle and email address. We will not sell, rent, trade or give away individual, personally identifiable information entered on this site to any third party. We collect such information so that we can process orders, personalize your shopping experience, or send you the latest product and other useful material. If you do not wish to receive further material from Tire Rack, you can simply respond to our email or otherwise tell us that you do not want to receive future communications.
Tire Rack also collects credit card information from you to process purchases from the site. Reputable third-party financial institutions process our credit card transactions. Tire Rack may share our customers' personal and transaction information with reputable third-party fraud detection firms for concurrent and future fraud prevention purposes. All such firms have agreed that they will not use this personal information for any other purpose.
Payment authentication processes are live on our site, as well: Verified by VISA and MasterCard SecureCode. These programs allow users to set up password authentication for their credit cards. Once they have established a password, they can authenticate themselves using this password at any participating site. The communication regarding Verified by VISA and MasterCard SecureCode passwords is done between the cardholders and their issuing banks utilizing a secure web server. Tire Rack is not involved in any of the communication regarding these passwords.
Whenever you transmit credit card information and other personal information through our site, the numbers and letters are scrambled using encryption technology, making it nearly impossible for the information to be stolen or intercepted. To protect your security, we do not allow you to store your credit card number from session to session.
In addition, Tire Rack's website is Verisign Secured. Verisign Secured sites must employ encrypted data transmission and a secure online payment infrastructure. The Verisign Secured seal indicates that Tire Rack has chosen the very best SSL and/or payment processing solution to help protect credit card and other confidential information and ensures that all online transactions are protected. The Verisign Secured seal also validates a website owner's identity and via their official records confirms Tire Rack as a valid business.
Tire Rack, like most Web sites, uses a feature of your browser to set a "cookie" on your computer. We cannot tell your name or any personal information about you based solely on the cookie. Unless you specifically tell us your name and other identifying information, we will never know who you are. All the cookie tells us is what functions you perform when you are on the site so that we can keep track of your transaction. A cookie also helps Tire Rack note particular traffic patterns on the site so that we can improve what we offer.
Every browser allows you to reject cookies or to choose which cookies you will accept. Rejecting cookies, however, may sometimes interfere with your ability to use all the features and benefits of our site.
On occasion, we provide non-personal, aggregate information about our users to third parties such as manufacturers and business partners. For example, we may inform a tire manufacturer about what other products our users buy. This information will not identify any user personally. We also register Department of Transportation (DOT) Tire Identification Codes post-purchase. The buyer's name and address is protected by Federal Law and can never be used in any way other than to directly notify the buyer in the event of a safety-related recall.
Tire Rack includes its Tire Road Hazard Protection with the sale of most passenger tires. It is administered by Sonsio Management, a third party the Tire Rack has selected. Sonsio will require certain personal information, such as your name, address, phone number, email address, vehicle description, tire description, DOT Tire Identification Codes, and Tire Rack Road Hazard Protection identification numbers, to administer Tire Rack Road Hazard Protection for you. Sonsio has agreed that it will not use this personal information except to administer the Tire Rack Road Hazard Protection.
In addition, Tire Rack uses third-party advertising technology through DoubleClick by Google to serve ads when you visit sites upon which we advertise and to assist with measuring online response to Tire Rack's offline advertising. As part of this relationship, Tire Rack does not share any personally identifiable information about you to DoubleClick by Google. According to DoubleClick by Google, this technology uses information about your visits to this site and the sites upon which we advertise (not including your name, address, or other personally identifiable information), to serve our ads to you and to assist with measuring responsiveness to Tire Rack's offline advertising. In the course of this activity, a unique third-party cookie may be placed or recognized on your browser. In addition, we use web beacons, provided by DoubleClick by Google, to help manage our online advertising. These web beacons enable our ad server to recognize a browser's cookie when a browser visits this site and to learn which banner ads bring users to our site. According to DoubleClick by Google, the information we collect and share through this technology is not personally identifiable. To learn more about how DoubleClick by Google manages the privacy of information in conjunction with delivering ads online, cookies and how to "opt-out", please visit https://www.google.com/intl/en/policies/privacy.
Tire Rack uses a third-party provider for enabling Tire Rack's Live Chat feature. If you are logged in to your Tire Rack account and participate in Live Chat, your name, e-mail address and telephone number may be shared with the third-party provider for the sole purpose and limited extent of enabling you and Tire Rack to engage in Live Chat. The provider uses various technology to protect against the unintentional disclosure of your information to anyone. The provider also is prohibited from intentionally disclosing your information to anyone or using it for any purpose other than enabling Live Chat.
Tire Rack uses third-party analytics technology through Adobe, Inc.'s Omniture solutions, as well, to improve the usefulness of the site. That analytics technology measures and analyzes non-identifying, aggregate usage and volume statistical information from site visitors in order to administer the site. Tire Rack also uses that information to improve the quality of our service and the site's performance, by providing more relevant content to you during your visits. Information gathered with this analytics technology may include, but is not limited to, the following: the activity of the site visitor's browser when the visitor is viewing the site; the site path of visitors; general information regarding the visitor's internet service provider and host; and the time visitors spend on the site. Please note that this is not personal information, only general summaries of our visitors' usage of the site. When you interact with the site, we strive to make that experience easy, meaningful, and relevant.
If, during the ordering process, you choose to have the product that you are purchasing shipped to and/or installed by one of Tire Rack's independent Recommended Installers, Tire Rack will send your Recommended Installer order and shipment confirmation emails that include your name, telephone number, vehicle make and model, order number and the product you ordered.
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