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CooperEndeavor Plus
  • CooperEndeavor Plus
  • CooperEndeavor Plus
Tire Rack Test

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The Endeavor Plus is Cooper's Crossover/SUV Touring All-Season tire developed for the drivers of light trucks, SUVs, crossovers and vans looking for dependable traction in dry and wet conditions along with good tread wear and balanced, all-season performance, even in light snow.

The advanced, all-season tread compound is molded into a symmetric, five-rib design built to enhance tire-to-pavement contact for improved steering response and dry handling. The efficient pattern helps regulate airborne noise for a quiet, comfortable ride, while improved construction techniques disperse load forces to promote even wear throughout the tire's life. The silica-rich compound combines with generous lateral grooves, which help manage and evacuate water into the four, wide circumferential grooves to provide confident traction and stability in rain and on wet roads. The high sipe-density tread blocks and larger lateral notches provide the biting edges needed to generate traction in slippery driving conditions like in snow and on ice for dependable all-season performance.

Internal construction of the Endeavor Plus consists of a two-ply polyester casing for added durability and improved handling. Two steel belts help provide robust stability while a single, nylon reinforcement ply is included to aid handling responsiveness and high-speed capability.

Tire Rack Test Results Cooper Endeavor Plus

Testing Crossover/SUV Touring All-Season Tires: Cooper Endeavor Plus(01:55)

The Endeavor Plus is Cooper’s Crossover/SUV Touring All-Season tire built for dependable traction, good tread life and a comfortable ride. Our team tests it against a familiar competitor in the category and an untested newcomer.

Read the Full Test Report

Ratings Charts & Reviews CooperEndeavor Plus

Tire Category: Crossover/SUV Touring All-Season

Consumer Surveys

 
Best in Category
Miles Reported
Recommended
Treadwear
Cooper Endeavor Plus
Excellent
95%
7.2M
8.5 - Good
8.9 - Excellent
8.8 Hydroplaning Resistance
8.9 Wet Traction
9.2 - Excellent
9.2 Corner Stability
9.3 Dry Traction
9.2 Steering Response
7.8 - Good
8.3 Light Snow Traction
7.9 Deep Snow Traction
7.3 Ice Traction
8.8 - Excellent
8.9 Ride Quality
8.6 Noise
8.8 - Excellent

Customers Say

Customer surveys indicate the Cooper Endeavor Plus delivers excellent comfort with smooth, quiet rides (8-10 scores) and strong treadwear longevity. Winter traction earns positive marks in snow (7-10 range) but shows mixed results on ice, with some ratings dipping to 4-5. Wet performance is a standout, with hydroplaning resistance and grip consistently rated 8-10. Dry traction and handling receive near-universal praise (9-10 scores), reinforcing its capability as a reliable all-season tire for crossovers and SUVs. While most drivers report high satisfaction, a few note reduced ice performance, aligning with typical all-season limitations. Overall, it balances comfort, durability, and confident dry/wet handling for year-round touring.

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Customers Like:

614 customers mention "Wet Traction"

  • 598 positive
  • 16 negative

Customers consistently rate the Cooper Endeavor Plus' wet traction as excellent, with most scores 9-10 and some 7-8. High marks highlight confident grip and hydroplaning resistance in rainy conditions.

August 27, 2024 (Verified Purchase)

4.8 out of 5 Star Rating
4.8 out of 5

...Handle well and handle wet pavement with ease. Some previous reviews suggested wet weather issues. Have not noticed it at all...

Great tire at a good price. These are quiet tires compared to the previous Michelins. Handel well and handle wet pavement with ease. Some previous reviews suggested wet weather issues. Have not noticed it at all. No winter / snow experience with them yet.

Vehicle: 2009 Dodge Journey SXT AWD
Miles Driven on Tires: 3,000
Driving Conditions: Combined Highway/City
Location: GRAND RAPIDS, MI
Driving Style: Average
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May 19, 2022

4.7 out of 5 Star Rating
4.7 out of 5

Very good in the rain...

Very smooth, no road noise to speak of. Very good in the rain. I’ve had cooper tires in the past, the endeavor plus is a hands down winner.

Vehicle: 2016 Toyota RAV4 Limited AWD w/Push Button Ignition
Miles Driven on Tires: 5,000
Driving Conditions: Combined Highway/City
Location: SOUTH BEND, IN
Driving Style: Easy Going
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August 21, 2024 (Verified Purchase)

3.9 out of 5 Star Rating
3.9 out of 5

These Cooper tires feel great on the road and rain traction is superb but for whatever reason they are loud...

These Cooper tires feel great on the road and rain traction is superb but for whatever reason they are loud. As the speed increases so does the pitch in frequency that these tires make at least inside the vehicle. Its not a wobbling sound like with mud or all terrain tires, its a hum that appears to resonate inside the cab of my truck to the point where its noticeable at all speeds. These tires are properly balanced and inflated on my vehicle so I can only guess that the tread pattern or the rubber construction is the cause. I will not consider them again for purchase. Hopefully as the tread wears they will quiet down, but I fear if the noise gets worse with age they will be replaced sooner rather than later.

Vehicle: 2018 Toyota Tacoma 4WD Double Cab
Miles Driven on Tires: 2,000
Driving Conditions: Mostly Highway
Location: CULPEPER, VA
Driving Style: Spirited
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277 customers mention "Winter Traction"

  • 247 positive
  • 30 negative

The Cooper Endeavor Plus delivers excellent snow and deep snow traction, with many customers scoring 9s and 10s. Ice traction shows strong performance overall, with most scoring 7-10, though a few note lower grip in severe icy conditions. Winter capabilities align well with its all-season design.

November 19, 2022 (Verified Purchase)

4.2 out of 5 Star Rating
4.2 out of 5

I bought them based on all weather and especially winter snow performance. They did not disappoint, they performed as well as our other vehicles with winter tires...

I bought them based on all weather and especially winter snow performance. They did not disappoint, they performed as well as our other vehicles with winter tires. People complained about noise, glad I read the tire rack review, not much of an issue except on certain pavement types. Great tires, I'll report again at the end of winter.

Vehicle: 2017 Ford Escape 4WD SE
Miles Driven on Tires: 700
Driving Conditions: Mostly City
Location: KALAMAZOO, MI
Driving Style: Average
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December 08, 2022 (Verified Purchase)

4.5 out of 5 Star Rating
4.5 out of 5

Got them for my wife I have a different pair of Cooper and a co worker has them we carpooled last yr during a snow storm only put the 4wd on when the road wasnt plowed I was impressed.

Got them for my wife I have a different pair of Cooper and a co worker has them we carpooled last yr during a snow storm only put the 4wd on when the road wasnt plowed I was impressed.

Vehicle: 2015 Hyundai Santa Fe Sport
Miles Driven on Tires: 1,500
Driving Conditions: All Highway
Location: MILFORD, PA
Driving Style: Average
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685 customers mention "Dry Traction"

  • 676 positive
  • 9 negative

Most customers give excellent dry traction scores of 9s and 10s. The Cooper Endeavor Plus delivers responsive handling and confident grip in dry conditions, performing superbly for crossover/SUV touring needs.

November 21, 2023 (Verified Purchase)

4.5 out of 5 Star Rating
4.5 out of 5

...Low noise and traction in wet, dry or snow/ice. I have confidence in these tires...

I have been running Cooper tires on most of my vehicles lately. I feel you get the best bang for the buck with this tire. The tread durability has been very good for me. Low noise and traction in wet, dry or snow/ice situations. I have confidence in these tires. I also have Cooper's on my truck and recently, another family member ordered four Coopers for their vehicle. We are becoming a Cooper family!

Vehicle: 2006 Honda CR-V
Miles Driven on Tires: 12,000
Driving Conditions: Combined Highway/City
Location: YORK, PA
Driving Style: Average
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April 02, 2024

4.9 out of 5 Star Rating
4.9 out of 5

Better at cornering, nice smooth ride, traction is great wet and dry!

Better at cornering, nice smooth ride, traction is great wet and dry!

Vehicle: 2013 Jeep Grand Cherokee 4X4 Laredo X
Miles Driven on Tires: 500
Driving Conditions: Combined Highway/City
Location: COLORADO SPRINGS, CO
Driving Style: Spirited
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678 customers mention "Ride Quality"

  • 647 positive
  • 31 negative

Customers consistently rate the Cooper Endeavor Plus with excellent 9s and 10s for ride comfort and noise reduction, delivering a smooth, quiet experience ideal for crossover/SUV touring in all seasons.

November 22, 2023 (Verified Purchase)

4.5 out of 5 Star Rating
4.5 out of 5

...Nice comfort quiet ride...

Great tires with good traction Noth wet and dry. Nice comfort quiet ride. Treadwell seems good. These are good quality tires. I will buy them again for my next set of tires.

Vehicle: 2006 Toyota Sienna XLE Fwd Standard Model
Miles Driven on Tires: 12,000
Driving Conditions: Combined Highway/City
Location: LIVERMORE, CA
Driving Style: Spirited
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January 18, 2023 (Verified Purchase)

4.4 out of 5 Star Rating
4.4 out of 5

...The ride is smooth, comfortable and quiet...

Nice tires, that have handled well during the first 1000 miles. The ride is smooth, comfortable and quiet. I have not had to drive in any harsh conditions yet (ice, snow, mud, heavy rain) but I think the tires would perform well still. Nice tread pattern and tires seem well designed. Pricing seemed somewhat high yet I choose Cooper because of good past performance and experience. I might be tempted to try another brand based on price and high reviews for a competitor. Will have more insights when I have more mileage on this set of four tires!

Vehicle: 2018 Toyota RAV4 Limited AWD w/ Keyed Ignition
Miles Driven on Tires: 1,000
Driving Conditions: Combined Highway/City
Location: WOODBRIDGE, VA
Driving Style: Easy Going
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September 27, 2025 (Verified Purchase)

5 out of 5 Star Rating
5 out of 5

Nice smooth ride, very quiet tire great handling tire

Nice smooth ride, very quiet tire great handling tire

Vehicle: 2011 Honda Pilot LX
Miles Driven on Tires: 5,458
Driving Conditions: Mostly Highway
Location: DUBUQUE, IA
Driving Style: Average
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432 customers mention "Treadwear"

  • 411 positive
  • 21 negative

Customers consistently rate treadwear highly, with most scoring 9s and 10s. The Endeavor Plus demonstrates excellent all-season durability, delivering long-lasting performance that meets crossover/SUV touring needs, even with some 7-8s in the mix.

January 03, 2024 (Verified Purchase)

4.9 out of 5 Star Rating
4.9 out of 5

...Replaced at 50,000 with 5/32 of tread remaining - would have gotten another 15k easy. Replaced a little early for long road trip and tax deduction...

First set of Cooper’s on this car. Much better than OE tire. Replaced at 50,000 with 5/32 of tread remaining - would have gotten another 15k easy. Replaced a little early for long road trip and tax deduction. Made in America is the only way I buy unless non existent. Excellent tires, they’ve earned a loyal customer

Vehicle: 2020 Chevrolet Trax FWD
Miles Driven on Tires: 50,000
Driving Conditions: Mostly City
Location: BATON ROUGE, LA
Driving Style: Average
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January 13, 2024 (Verified Purchase)

3.5 out of 5 Star Rating
3.5 out of 5

...I'm pleasantly surprised with the tread wear, even on the drive tires. They still look brand new...

I was a little hesitant because due to buying online. After looking thru numerous reviews and the great price, I decided to try them out. I’m pleasantly surprised with the tread wear, even on the drive tires. They still look brand new. When it comes time to buy tires again, these are a must. I haven’t been able to try snow and ice yet we are due for or first snow/ ice in a few days. I don’t think I will be disappointed.

Vehicle: 2015 Ford F150 2WD SuperCab
Miles Driven on Tires: 12,000
Driving Conditions: Combined Highway/City
Location: MEMPHIS, TN
Driving Style: Average
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April 18, 2023 (Verified Purchase)

5 out of 5 Star Rating
5 out of 5

...it's been a year and the tread life is 100%...we purchased a set of different tires for my truck and I know we have put more miles on it because we use it for travel and the tread life on it is 100%...

Satisfied with my purchase… it’s been a year and the tread life is 100%…we purchased a set of different tires for my truck and I know we have put more miles on it because we use it for travel and the tread life on it is 100%…tire rack never disappoints!

Vehicle: 2007 Chrysler 300C Rear Wheel Drive
Miles Driven on Tires: 3,000
Driving Conditions: Combined Highway/City
Location: WOODBINE, KS
Driving Style: Average
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Consumer Reviews

Media Gallery

Experience the Cooper Endeavor Plus(00:55)

The Endeavor Plus is a Crossover/SUV Touring All-Season tire developed by Cooper for drivers of light trucks, SUVs, crossovers, and vans. It provides reliable traction in dry and wet conditions and delivers balanced all-season performance, including in light snow.

Testing Crossover/SUV Touring All-Season Tires: Cooper Endeavor Plus(01:55)

The Endeavor Plus is Cooper’s Crossover/SUV Touring All-Season tire built for dependable traction, good tread life and a comfortable ride. Our team tests it against a familiar competitor in the category and an untested newcomer.

Read the Full Test Report

Testing Entry-Level Crossover/SUV Touring All-Season Tires 2021: Cooper Endeavor Plus(2:14)

Cooper’s new Endeavor Plus replaces one of the company’s top sellers, so we tested it against its competitive set to see how it performs.

Read the Full Test Report

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