Sr. Technical SEO Analyst

Description

We are seeking a highly skilled Sr. Technical SEO Analyst to own and drive the technical optimization of our website with the goal of improving organic and AI/LLM search performance. You will be responsible for ensuring optimal crawlability, indexation, site speed, and linking architecture, while working closely with cross-functional teams. If you're passionate about SEO, performance metrics, and site architecture — and have the coding chops to automate and scale — we want to hear from you.

Responsibilities

Analyze server logs to optimize crawler behavior, identify crawl budget inefficiencies, and manage sitemaps and robots.txt.
Conduct deep technical SEO audits addressing architecture, canonicalization, structured data, hreflang, internal linking, and mobile usability.
Monitor and enhance site performance using tools like Lighthouse and PageSpeed Insights, focusing on Core Web Vitals and rendering performance.
Automate SEO tasks using Python (e.g., BeautifulSoup, Scrapy, Selenium) to parse logs, audit URLs, and surface SEO issues.
Manage crawl budget and indexation via URL parameter evaluation, pagination, duplication control, and integration with Google APIs.
Collaborate with engineering, UX, and content teams to ensure SEO-friendly site architecture and technical alignment for new features.
Implement performance best practices including browser caching, asset compression, CDN strategies, and rendering path optimization.
Build dashboards and automate reporting in Looker or Tableau to track technical SEO health and detect anomalies.
Use SEO tools such as Screaming Frog, Semrush, Ahrefs, and Google Search Console to monitor and optimize visibility.
Stay up to date with SEO trends and translate technical insights into actionable strategies for both technical and non-technical audiences.

Qualifications

Minimum 2 years of experience in technical SEO, including log analysis, crawl optimization, and coding.
At least 5 years of total SEO experience with large-scale, enterprise-level eCommerce platforms (automotive experience a plus).
Proficient in Python scripting, structured data implementation, and web protocols (redirects, caching, HTTP status codes).
Deep understanding of page performance using Lighthouse, PageSpeed Insights, WebPageTest, and experience with front-end technologies (HTML, CSS, JavaScript).
Experience with Adobe Experience Manager (AEM) or other CMS platforms.
Proficiency with SEO and analytics tools such as Screaming Frog, Botify, DeepCrawl, Ahrefs, Similarweb, GSC, and Bing Webmaster Tools.
Strong grasp of SQL, data visualization tools (Looker, Tableau), and reporting best practices.
Familiarity with DevOps, CI/CD pipelines, Git, and SEO use cases for machine learning.
Excellent problem-solving skills and ability to write clear, concise documentation and engineering tickets.
Strong collaboration and communication skills; thrives in fast-paced, agile environments.

Benefits

Benefits include paid vacation days and holidays, comprehensive health insurance, optional 401(k) plan, and employee wellness program.

This brief summary of benefits is a guideline only and is subject to change at any time. For complete details, please contact Human Resources.

Vacation Days and Holidays

You will accrue PTO on the last day of each month, for a total of sixteen (16) days per calendar year. Additional days are earned after four years of full-time service per the policy outlined in our employee handbook (maximum 26 days).

You will receive one (1) business day of regular pay for each holiday for which the company closes. The company currently closes for New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day and Christmas Day.

Insurance

You will be eligible for health insurance coverage on the first day following the completion of your first thirty (30) days of full-time employment.

Tire Rack also offers voluntary dental, vision, life and AD&D, and disability benefits, which you will be eligible to participate in after thirty (30) days of full-time employment.

401(k) Plan

You will also be eligible to participate in the company's 401(k) plan upon reaching age 21 and completing 1,000 hours of service within the 12-month time-period following your date of hire. Your entry date will be the first day of the month coinciding with or next following the date you satisfy both the age 21 and the hours-of-service eligibility requirements. The company will contribute $1.00 in your name for each $1.00 that you contribute to the Plan, up to a maximum of 6% of the employee's eligible compensation. The company's contribution fully vests after three years of full-time employment.

Employee Wellness Program

The employee wellness program's mission is to establish and maintain a workplace culture that supports the health and positive well-being of all company employees. You will have the opportunity to participate in many events and activities to help you achieve your personal well-being goals.

The core of the wellness program consists of periodic on-site biometric screenings, Employee Assistance Program, Take60 lunch and learn sessions, discounted gym memberships, and volunteer opportunities to give back. Access to program information is provided on our internal wellness website, private Facebook group, and wellness bulletin boards.

See full benefit details