Tire Rack Affiliate Program Policies

To ensure continued success, we have developed these policies to help direct you with affiliate etiquette that is in line with our marketing message. Please read through these policies carefully.

General Marketing Policy

This policy applies to the way Affiliates promote Tire Rack on their website.

Creative

Refrain from designing your own Tire Rack creative. Please use the creative provided in the affiliate creative library.

Refrain from editing Tire Rack affiliate creative.

All photography, creative and content on tirerack.com is protected by copyright.

Domain Names

Your domain name cannot contain Tire Rack, tirerack, tirerack.com and all variations and misspellings of the Tire Rack brand name.

Refrain from using domain names that reflect negatively on Tire Rack.

Content

Your website cannot contain or link to a site that contains obscene or offensive material. No gambling, adult content, extreme religious or extreme political content.

You cannot claim to be a partner of Tire Rack. Do not use terms like "us," "we," or "our" when referring to Tire Rack. If a reference needs to be made, please refer to yourself as a Tire Rack Affiliate.

Refrain from using the term "cheap." Do not describe Tire Rack product and prices as "cheap." Instead, use terms like quality, affordable, inexpensive and economical.

Technology

You cannot frame tirerack.com or mask the Tire Rack URL with your URL.

You cannot use pop-up or pop-under technology to promote Tire Rack.

This policy is subject to change and any edits or additions will be retroactively enforced. Violations of this policy will result in the reversal of transactions.

Search Marketing Policy

This policy applies to the way Affiliates promote Tire Rack through search marketing.

Direct Linking

Direct linking is not permitted. Search traffic must first be directed to a landing page where the user initiates a click to tirerack.com through an authorized affiliate link.

Display URL

You cannot use www.tirerack.com or tirerack.com and all variations and misspellings of the Tire Rack brand name or web address as your display URL.

Bidding

You can bid on Tire Rack trademarked terms but you cannot outrank Tire Rack on trademarked terms. Trademarked terms include Tire Rack, TireRack, tire rack, tirerack and all variations and misspellings of the Tire Rack brand name.

You cannot bid on keywords that contain the following terms: coupon code(s), discount code(s), promo code(s), referral code(s).

Ad Copy

You cannot use language such as "Official Site," "Official Store" or symbols (® ™ ©) in ad copy.

You cannot use the term "cheap" in ad copy. Refrain from using terms that reflect negatively on Tire Rack.

You cannot use the terms coupon code(s), discount code(s), promo code(s) or referral code(s) in ad copy.

You cannot promote Tire Rack referral codes. The only offers authorized for affiliate distribution are manufacturer promotions made available in the affiliate creative library.

Please be specific when promoting special offers. Ad copy that claims "$50 Off at Tire Rack" and "Save 10% at Tire Rack" is not acceptable. If the offer is a $50 rebate on select Goodyear tires, your ad copy must clearly state "$50 Rebate on Select Goodyear Tires."

This policy is subject to change and any edits or additions will be retroactively enforced. Tire Rack operates a zero tolerance search marketing policy. Violations of this policy will result in reversal of transactions and removal from the program.

Social Media Policy

This policy applies to the way Affiliates promote Tire Rack through social media.

Facebook

Refrain from placing affiliate links on Tire Rack’s Facebook page (wall posts, comments, photo captions, etc.)

Twitter

Direct linking via Twitter is not permitted. Twitter traffic must first be directed to a landing page where the user initiates a click to tirerack.com through an authorized affiliate link.

Refrain from mentioning @tire_rack in your tweets.

You can promote Tire Rack special offers via Twitter but excessive abuse (SPAM) will not be tolerated.

YouTube

Refrain from placing affiliate links on Tire Rack’s YouTube channel page (comments, responses, video responses, etc.)

Tire Rack Blog

Refrain from placing affiliate links in the comments on Tire Rack’s blog.

This policy is subject to change and any edits or additions will be retroactively enforced. Violations of this policy will result in the reversal of transactions.