Tire Rack Events & Sponsorships

Tire Rack is the Official Tire Retailer of Laguna Seca!

This iconic road racing course on the Monterey Peninsula has challenged drivers and dazzled racing fans since 1957. The course evolved from its original 1.9 miles to its current 2.238-mile length via three variations: The Original Grand Prix Circuit (1957-1987), Grand Prix Circuit (1988-1995), and the current Grand Prix Circuit (1996-present). Through them all, the infamous Corkscrew (turns 8a and 8b) has provided many exhilarating moments in racing history.

Tire Rack's partnership with Friends of Laguna Seca, the nonprofit entity that manages the raceway, includes being the title sponsor of the historic "Tire Bridge" between turns 3 and 4. This will include a complete refurbishment of the famous pedestrian bridge.

From our inception in 1979, Tire Rack has been the place for automotive enthusiasts and track fanatics to source the high-performance tires they need. Continuing to deepen our relationship in the world of motorsports at large is the core of who we are.

We are proud to collaborate with a partner with such a strong and genuine culture of automotive enthusiasts.