Tire Rack is the Official Tire Retailer of GRIDLIFE

“GRIDLIFE represents everything we love about modern motorsports culture,” said Scott Clark, Tire Rack’s chief executive officer. “That’s why Tire Rack is excited to be the Official Tire Retailer of GRIDLIFE, helping create unforgettable experiences for racers and fans alongside an organization that shares our passion for the sport. Through this partnership, we hope to deepen our presence in the world of racing while giving Tire Rack customers new ways to experience the thrill of motorsports in a fresh, meaningful way.”

GRIDLIFE has reimagined the traditional grassroots approach to motorsports since 2014. Built on the principle of “race for the racing, not for the result,” GRIDLIFE’s roots are founded on creating the ultimate showcase to celebrate speed, friendly competition, and car culture that all levels of racing enthusiasts and fans can enjoy. This sanctioning body offers a one-of-a-kind experience, hosting various motorsports series and music festivals at renowned racetracks all across the United States.

GRIDLIFE delivers a curated lineup that celebrates multiple racing disciplines, car shows, music artists, and more for fans to enjoy from sunrise to sunset. Each season consists of six festival tour events spread coast-to-coast. Each GRIDLIFE series strongly encourages clean, fair, and consistent racing throughout the grid, with low tolerance for any unsportsmanlike conduct on or off the course.

GRIDLIFE’s event weekends are jam-packed with action, featuring wheel-to-wheel racing, time attack competitions, road racing, drifting exhibitions, car shows, and immersive fan experiences throughout the day. By night, the paddock is transformed into a multi-stage music festival, where fans can enjoy live performances from EDM, hip-hop, and alternative artists. View the Full 2026 GRIDLIFE Event Schedule.

From our inception in 1979, Tire Rack has been the place for automotive enthusiasts and track fanatics to source the track tires they need to get ahead, as well as trailer tires they need to get their track cars to and from the track. With partnerships extending from Laguna Seca to the Sebring International Raceway, our deepening relationships in the world of motorsports are the core of who we are and what we do best.