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Cooper Endeavor Plus
  • Cooper Endeavor Plus
  • Cooper Endeavor Plus
Tire Rack Test

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The Endeavor Plus is Cooper's Crossover/SUV Touring All-Season tire developed for the drivers of light trucks, SUVs, crossovers and vans looking for dependable traction in dry and wet conditions along with good tread wear and balanced, all-season performance, even in light snow.

The advanced, all-season tread compound is molded into a symmetric, five-rib design built to enhance tire-to-pavement contact for improved steering response and dry handling. The efficient pattern helps regulate airborne noise for a quiet, comfortable ride, while improved construction techniques disperse load forces to promote even wear throughout the tire's life. The silica-rich compound combines with generous lateral grooves, which help manage and evacuate water into the four, wide circumferential grooves to provide confident traction and stability in rain and on wet roads. The high sipe-density tread blocks and larger lateral notches provide the biting edges needed to generate traction in slippery driving conditions like in snow and on ice for dependable all-season performance.

Internal construction of the Endeavor Plus consists of a two-ply polyester casing for added durability and improved handling. Two steel belts help provide robust stability while a single, nylon reinforcement ply is included to aid handling responsiveness and high-speed capability.

Tire Rack Test Results Cooper Endeavor Plus

Testing Crossover/SUV Touring All-Season Tires: Cooper Endeavor Plus (01:55)

The Endeavor Plus is Cooper’s Crossover/SUV Touring All-Season tire built for dependable traction, good tread life and a comfortable ride. Our team tests it against a familiar competitor in the category and an untested newcomer.

Read the Full Test Report

Ratings Charts & Reviews Cooper Endeavor Plus

Tire Category: Crossover/SUV Touring All-Season

Consumer Surveys

 
Best in Category
Miles Reported
Recommended
Treadwear
Cooper Endeavor Plus
Excellent
95%
6.9M
8.5 - Good
8.9 - Excellent
8.8 Hydroplaning Resistance
8.9 Wet Traction
9.2 - Excellent
9.2 Corner Stability
9.3 Dry Traction
9.2 Steering Response
7.8 - Good
8.3 Light Snow Traction
7.9 Deep Snow Traction
7.3 Ice Traction
8.7 - Excellent
8.9 Ride Quality
8.6 Noise
8.8 - Excellent

Customers Say

User feedback reveals the Cooper Endeavor Plus excels in comfort, with many ratings in the 9-10 range for smooth, quiet rides. Tread life receives strong praise, with most scores above 8, suggesting reliable wear for an all-season tire. Winter traction earns positive marks in snow, though a few 4-6 scores indicate occasional struggles on ice. Wet performance is consistently strong, with hydroplaning resistance rated 8-10. Dry traction stands out as a highlight, with near-perfect scores for grip and responsiveness. While ice handling shows minor variability, the tire’s balanced performance across touring-focused categories makes it a well-regarded choice for crossover/SUV drivers seeking year-round capability.

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Customers Like:

585 customers mention "Wet Traction"

  • 569 positive
  • 16 negative

Most customers rate the Cooper Endeavor Plus's wet traction and hydroplaning resistance with 9s and 10s, highlighting confident handling and reliable grip in rainy conditions for all-season use.

November 08, 2023 (Verified Purchase)

4.8 out of 5 Star Rating
4.8 out of 5

...Wet tracking is good and tires appears to be holding a way better then the stock ones.

So far so good. Nicely surprised how they handle snow in CO. Wet tracking is good as well and tires appears to be holding a way better then the stock ones.

Vehicle: 2019 Subaru Outback 2.5i Limited
Miles Driven on Tires: 5,000
Driving Conditions: Combined Highway/City
Location: GLENWOOD SPRINGS, CO
Driving Style: Average
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November 22, 2023 (Verified Purchase)

4.5 out of 5 Star Rating
4.5 out of 5

Great tires with good traction Noth wet and dry...

Great tires with good traction Noth wet and dry. Nice comfort quiet ride. Treadwell seems good. These are good quality tires. I will buy them again for my next set of tires.

Vehicle: 2006 Toyota Sienna XLE Fwd Standard Model
Miles Driven on Tires: 12,000
Driving Conditions: Combined Highway/City
Location: LIVERMORE, CA
Driving Style: Spirited
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July 23, 2022 (Verified Purchase)

5 out of 5 Star Rating
5 out of 5

Love them! ... preform awesome in wet conditions.

Love them! Excellent handling, quite road noise and preform awesome in wet conditions.

Vehicle: 2013 Toyota RAV4 LE AWD w/Keyed Ignition
Miles Driven on Tires: 1,000
Driving Conditions: Mostly Highway
Location: OSCEOLA, IN
Driving Style: Average
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264 customers mention "Winter Traction"

  • 237 positive
  • 27 negative

Most customers report excellent winter traction with scores of 9-10 in snow and deep snow, while ice performance shows good capability with ratings mostly 7-8. A few lower ice scores indicate variability, but overall drivers praise confident grip in winter conditions.

September 22, 2024 (Verified Purchase)

4.1 out of 5 Star Rating
4.1 out of 5

Tires are wearing very well and have probably the best snow attraction of any tire Ive ever owned. Last winter I went through a snow drift about 2 feet high and 500 feet long, I didn't want to go through it but I had no choice and I can't believe I made it but it went right through.

Tires are wearing very well and have probably the best snow attraction of any tire Ive ever owned. Last winter I went through a snow drift about 2 feet high and 500 feet long, I didn’t want to go through it but I had no choice and I can’t believe I made it but it went right through.

Vehicle: 2007 Chevrolet Tahoe
Miles Driven on Tires: 15,000
Driving Conditions: Mostly Highway
Location: WEVER, IA
Driving Style: Average
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December 23, 2022

4.5 out of 5 Star Rating
4.5 out of 5

...excellent in the recent November rains - and as of today, impressive in the snow and ice!...

This is my first set of Cooper tires, and I'm thrilled with them. They're as good - if not better - than my standard go-to upgrade brands (General Altimax, Pirelli Cinturato, Michelin CrossClimate) on my last three Subarus - and at a lower price. Quiet and sure-footed over the dry summer when I got them to replace the OEM Falkens, excellent in the recent November rains - and as of today, impressive in the snow and ice!

Don't overlook Cooper Endeavor Plus for your Subaru!

Vehicle: 2020 Subaru Forester Sport
Miles Driven on Tires: 5,000
Driving Conditions: Combined Highway/City
Location: FLOSSMOOR, IL
Driving Style: Average
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December 23, 2022 (Verified Purchase)

4.3 out of 5 Star Rating
4.3 out of 5

Very good on snow/ice in city driving...

Very quiet, smooth-riding tire. A noticeable difference from our old Coopers. Very good on snow/ice in city driving. An all-around excellent tire.

Vehicle: 2002 Chevrolet Suburban 4wd
Miles Driven on Tires: 1,000
Driving Conditions: Combined Highway/City
Location: BALLWIN, MO
Driving Style: Spirited
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651 customers mention "Dry Traction"

  • 642 positive
  • 9 negative

Customers overwhelmingly rate dry traction as excellent, with most scoring 9s and 10s. The Cooper Endeavor Plus delivers confident grip and responsive handling, excelling in its all-season touring role for crossovers and SUVs.

April 16, 2025

4.7 out of 5 Star Rating
4.7 out of 5

These American made Cooper Endeavor Plus tires... handle better than the Michelin LTX Defender M/S tires we used for our Winter Driving conditions here in Northwestern Michigan...

These American made Cooper Endeavor Plus tires are AWESOME looking, have a totally quiet tread noise and handle better than the Michelin LTX Defender M/S tires we used for our Winter Driving conditions here in Northwestern Michigan, especially at the lower price. I will update this review when we get more miles on them and test them out in snow later this year.
Again,...TOTALLY QUIET and look really AWESOME!!!

Vehicle: 2014 Jeep Grand Cherokee 4X4 Laredo
Miles Driven on Tires: 1,000
Driving Conditions: Combined Highway/City
Location: KEWADIN, MI
Driving Style: Spirited
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May 30, 2023 (Verified Purchase)

4.1 out of 5 Star Rating
4.1 out of 5

So far I've been pleased with the grip these tires have over the OEM Falken. Though it's an SUV, this tire did well on the twisting mountain roads of the Smoky's during spirited drives. These tires gave decent stability and turn in and are much more confidence inspiring than the stock OEM...

So far I've been pleased with the grip these tires have over the OEM Falken. Though it's an SUV, this tire did well on the twisting mountain roads of the Smoky's during spirited drives. These tires gave decent stability and turn in and are much more confidence inspiring than the stock OEM. They also performed adequately on an uphill gravel/dirt road when venturing off the blacktop. I've not been in heavy downpours but when the road is wet, they perform well.

Vehicle: 2021 Subaru Forester Sport
Miles Driven on Tires: 1,500
Driving Conditions: Combined Highway/City
Location: HARVEST, AL
Driving Style: Spirited
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November 12, 2022 (Verified Purchase)

4.5 out of 5 Star Rating
4.5 out of 5

...I have excellent dry traction on par with high quality summer tires with the added bonus of them being suitable for wet weather and having more than 15 minutes of tread life...

These are good tires. They are better than the factory tires. About as good as a set of Yokahama tires they’re replaced. I have excellent dry traction on par with high quality summer tires with the added bonus of them being suitable for wet weather and having more than 15 minutes of tread life. They are mostly quiet and balanced well. They do the job without being noticed - that’s what you want. You don’t want to be thinking about your tires when you hit a puddle or snow.

Vehicle: 2014 Ford Explorer 4WD Sport
Miles Driven on Tires: 1,200
Driving Conditions: Combined Highway/City
Location: HOOKSETT, NH
Driving Style: Average
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642 customers mention "Ride Quality"

  • 612 positive
  • 30 negative

Customers consistently rate the Cooper Endeavor Plus highly for comfort, with most scoring 9s and 10s in ride quality and noise reduction. The tire delivers a smooth, quiet experience ideal for crossover/SUV touring.

January 18, 2023 (Verified Purchase)

4.4 out of 5 Star Rating
4.4 out of 5

...The ride is smooth, comfortable and quiet...

Nice tires, that have handled well during the first 1000 miles. The ride is smooth, comfortable and quiet. I have not had to drive in any harsh conditions yet (ice, snow, mud, heavy rain) but I think the tires would perform well still. Nice tread pattern and tires seem well designed. Pricing seemed somewhat high yet I choose Cooper because of good past performance and experience. I might be tempted to try another brand based on price and high reviews for a competitor. Will have more insights when I have more mileage on this set of four tires!

Vehicle: 2018 Toyota RAV4 Limited AWD w/ Keyed Ignition
Miles Driven on Tires: 1,000
Driving Conditions: Combined Highway/City
Location: WOODBRIDGE, VA
Driving Style: Easy Going
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October 07, 2022 (Verified Purchase)

5 out of 5 Star Rating
5 out of 5

I made a great choice, I was actually looking for the most milage I could get out of a tire, end up choosing Cooper for that reason but had no idea the ride and comfort... would surpass and exceed my expectations

I made a great choice, I was actually looking for the most milage I could get out of a tire, end up choosing Cooper for that reason but had no idea the ride and comfort as well as traction on wet and dry surfaces would surpass and exceed my expectations

Vehicle: 2014 Toyota Tundra 4wd
Miles Driven on Tires: 2,000
Driving Conditions: Combined Highway/City
Location: FORT WASHINGTON, MD
Driving Style: Spirited
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405 customers mention "Treadwear"

  • 385 positive
  • 20 negative

Most customers rate treadwear between 9-10, highlighting excellent longevity for Crossover/SUV use. A few 7-8 scores still reflect reliable tread life, showing consistent performance across varied driving conditions.

January 24, 2025 (Verified Purchase)

3.9 out of 5 Star Rating
3.9 out of 5

...Easy on the road noise and super good on the tread wear...

Perfect tire for those highway miles. Easy on the road noise and super good on the tread wear. Great traction on wet surfaces too. Who could ask for more

Vehicle: 2017 Jeep Grand Cherokee 4X4 Laredo E
Miles Driven on Tires: 12,500
Driving Conditions: Mostly Highway
Location: SAN DIEGO, CA
Driving Style: Average
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May 09, 2024 (Verified Purchase)

4.8 out of 5 Star Rating
4.8 out of 5

Tread wear is exceptional...

Tread wear is exceptional. Traction is great. Very little noise. Fells like you are floating on the road.

Vehicle: 2015 Ford Edge FWD SEL
Miles Driven on Tires: 10,000
Driving Conditions: Combined Highway/City
Location: SEFFNER, FL
Driving Style: Spirited
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February 12, 2025 (Verified Purchase)

4.6 out of 5 Star Rating
4.6 out of 5

...They perform well in all weather conditions and are wearing well after 12,000 miles...

Love these tires. They perform well in all weather conditions and are wearing well after 12,000 miles. Are quiet and ride smoothly. The price was great. This is the 2nd set of Coopers I have owned and would buy another set without hesitation.

Vehicle: 2006 Ford Explorer Limited 4wd
Miles Driven on Tires: 12,000
Driving Conditions: Mostly Highway
Location: OTTUMWA, IA
Driving Style: Average
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Consumer Reviews

Media Gallery

Experience the Cooper Endeavor Plus (00:55)

The Endeavor Plus is a Crossover/SUV Touring All-Season tire developed by Cooper for drivers of light trucks, SUVs, crossovers, and vans. It provides reliable traction in dry and wet conditions and delivers balanced all-season performance, including in light snow.

Testing Crossover/SUV Touring All-Season Tires: Cooper Endeavor Plus (01:55)

The Endeavor Plus is Cooper’s Crossover/SUV Touring All-Season tire built for dependable traction, good tread life and a comfortable ride. Our team tests it against a familiar competitor in the category and an untested newcomer.

Read the Full Test Report

Testing Entry-Level Crossover/SUV Touring All-Season Tires 2021: Cooper Endeavor Plus (2:14)

Cooper’s new Endeavor Plus replaces one of the company’s top sellers, so we tested it against its competitive set to see how it performs.

Read the Full Test Report

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