The Endeavor Plus is Cooper's Crossover/SUV Touring All-Season tire developed for the drivers of light trucks, SUVs, crossovers and vans looking for dependable traction in dry and wet conditions along with good tread wear and balanced, all-season performance, even in light snow.
The advanced, all-season tread compound is molded into a symmetric, five-rib design built to enhance tire-to-pavement contact for improved steering response and dry handling. The efficient pattern helps regulate airborne noise for a quiet, comfortable ride, while improved construction techniques disperse load forces to promote even wear throughout the tire's life. The silica-rich compound combines with generous lateral grooves, which help manage and evacuate water into the four, wide circumferential grooves to provide confident traction and stability in rain and on wet roads. The high sipe-density tread blocks and larger lateral notches provide the biting edges needed to generate traction in slippery driving conditions like in snow and on ice for dependable all-season performance.
Internal construction of the Endeavor Plus consists of a two-ply polyester casing for added durability and improved handling. Two steel belts help provide robust stability while a single, nylon reinforcement ply is included to aid handling responsiveness and high-speed capability.
The Crossover, or CUV, is hands-down the most popular vehicle in America. Last year in our CUV test, we used the Alfa Romeo Stelvio to test all-season and all-weather touring tires. This year, the field expanded to include all-terrain and performance truck products, representing the full range of tires drivers are installing on these vehicles. Obviously, with a test this diverse, it’s not so much about which one tire rises to the top, but rather how each category brings its own strengths to the table. When comparing multiple tires from one category, it's how they stack up against each other. So, sit back, relax, and enjoy Test 8!
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(1,155)Tire Category: Crossover/SUV Touring All-Season
| Best in Category |
| Miles Reported |
| Recommended |
| Treadwear |
Cooper Endeavor Plus
|
|---|
| 95% |
| 7.9M |
| 8.5 - Good |
| 8.9 - Excellent |
|
|
| 9.2 - Excellent |
|
|
| 7.9 - Good |
|
|
| 8.8 - Excellent |
|
|
| 8.8 - Excellent |
Customer surveys indicate the Cooper Endeavor Plus delivers excellent comfort with smooth, quiet rides (8-10 scores) and strong treadwear longevity. Winter traction earns positive marks in snow (7-10 range) but shows mixed results on ice, with some ratings dipping to 4-5. Wet performance is a standout, with hydroplaning resistance and grip consistently rated 8-10. Dry traction and handling receive near-universal praise (9-10 scores), reinforcing its capability as a reliable all-season tire for crossovers and SUVs. While most drivers report high satisfaction, a few note reduced ice performance, aligning with typical all-season limitations. Overall, it balances comfort, durability, and confident dry/wet handling for year-round touring.
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The Crossover, or CUV, is hands-down the most popular vehicle in America. Last year in our CUV test, we used the Alfa Romeo Stelvio to test all-season and all-weather touring tires. This year, the field expanded to include all-terrain and performance truck products, representing the full range of tires drivers are installing on these vehicles. Obviously, with a test this diverse, it’s not so much about which one tire rises to the top, but rather how each category brings its own strengths to the table. When comparing multiple tires from one category, it's how they stack up against each other. So, sit back, relax, and enjoy Test 8!
Read the Full Test Report
The Endeavor Plus is a Crossover/SUV Touring All-Season tire developed by Cooper for drivers of light trucks, SUVs, crossovers, and vans. It provides reliable traction in dry and wet conditions and delivers balanced all-season performance, including in light snow.
The Endeavor Plus is Cooper’s Crossover/SUV Touring All-Season tire built for dependable traction, good tread life and a comfortable ride. Our team tests it against a familiar competitor in the category and an untested newcomer.
Read the Full Test Report
Cooper’s new Endeavor Plus replaces one of the company’s top sellers, so we tested it against its competitive set to see how it performs.
Read the Full Test Report
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