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Cooper Endeavor Plus
  • Cooper Endeavor Plus
  • Cooper Endeavor Plus
Tire Rack Test

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The Endeavor Plus is Cooper's Crossover/SUV Touring All-Season tire developed for the drivers of light trucks, SUVs, crossovers and vans looking for dependable traction in dry and wet conditions along with good tread wear and balanced, all-season performance, even in light snow.

The advanced, all-season tread compound is molded into a symmetric, five-rib design built to enhance tire-to-pavement contact for improved steering response and dry handling. The efficient pattern helps regulate airborne noise for a quiet, comfortable ride, while improved construction techniques disperse load forces to promote even wear throughout the tire's life. The silica-rich compound combines with generous lateral grooves, which help manage and evacuate water into the four, wide circumferential grooves to provide confident traction and stability in rain and on wet roads. The high sipe-density tread blocks and larger lateral notches provide the biting edges needed to generate traction in slippery driving conditions like in snow and on ice for dependable all-season performance.

Internal construction of the Endeavor Plus consists of a two-ply polyester casing for added durability and improved handling. Two steel belts help provide robust stability while a single, nylon reinforcement ply is included to aid handling responsiveness and high-speed capability.

Tire Rack Test Results Cooper Endeavor Plus

Testing Crossover/SUV Touring All-Season Tires: Cooper Endeavor Plus (01:55)

The Endeavor Plus is Cooper’s Crossover/SUV Touring All-Season tire built for dependable traction, good tread life and a comfortable ride. Our team tests it against a familiar competitor in the category and an untested newcomer.

Read the Full Test Report

Ratings Charts & Reviews Cooper Endeavor Plus

Tire Category: Crossover/SUV Touring All-Season

Consumer Surveys

 
Best in Category
Miles Reported
Recommended
Treadwear
Cooper Endeavor Plus
Excellent
95%
6.9M
8.5 - Good
8.9 - Excellent
8.8 Hydroplaning Resistance
8.9 Wet Traction
9.2 - Excellent
9.2 Corner Stability
9.3 Dry Traction
9.2 Steering Response
7.8 - Good
8.3 Light Snow Traction
7.9 Deep Snow Traction
7.3 Ice Traction
8.7 - Excellent
8.9 Ride Quality
8.6 Noise
8.8 - Excellent

Customers Say

User feedback reveals the Cooper Endeavor Plus excels in comfort, with many ratings in the 9-10 range for smooth, quiet rides. Tread life receives strong praise, with most scores above 8, suggesting reliable wear for an all-season tire. Winter traction earns positive marks in snow, though a few 4-6 scores indicate occasional struggles on ice. Wet performance is consistently strong, with hydroplaning resistance rated 8-10. Dry traction stands out as a highlight, with near-perfect scores for grip and responsiveness. While ice handling shows minor variability, the tire's balanced performance across touring-focused categories makes it a well-regarded choice for crossover/SUV drivers seeking year-round capability.

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Customers Like:

585 customers mention "Wet Traction"

  • 569 positive
  • 16 negative

Most customers rate the Cooper Endeavor Plus's wet traction and hydroplaning resistance with 9s and 10s, highlighting confident handling and reliable grip in rainy conditions for all-season use.

July 23, 2022 (Verified Purchase)

5 out of 5 Star Rating
5 out of 5

Love them! ... preform awesome in wet conditions.

Love them! Excellent handling, quite road noise and preform awesome in wet conditions.

Vehicle: 2013 Toyota RAV4 LE AWD w/Keyed Ignition
Miles Driven on Tires: 1,000
Driving Conditions: Mostly Highway
Location: OSCEOLA, IN
Driving Style: Average
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November 22, 2023 (Verified Purchase)

4.5 out of 5 Star Rating
4.5 out of 5

Great tires with good traction Noth wet and dry...

Great tires with good traction Noth wet and dry. Nice comfort quiet ride. Treadwell seems good. These are good quality tires. I will buy them again for my next set of tires.

Vehicle: 2006 Toyota Sienna XLE Fwd Standard Model
Miles Driven on Tires: 12,000
Driving Conditions: Combined Highway/City
Location: LIVERMORE, CA
Driving Style: Spirited
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November 08, 2023 (Verified Purchase)

4.8 out of 5 Star Rating
4.8 out of 5

...Wet tracking is good and tires appears to be holding a way better then the stock ones.

So far so good. Nicely surprised how they handle snow in CO. Wet tracking is good as well and tires appears to be holding a way better then the stock ones.

Vehicle: 2019 Subaru Outback 2.5i Limited
Miles Driven on Tires: 5,000
Driving Conditions: Combined Highway/City
Location: GLENWOOD SPRINGS, CO
Driving Style: Average
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264 customers mention "Winter Traction"

  • 237 positive
  • 27 negative

Most customers report excellent winter traction with scores of 9-10 in snow and deep snow, while ice performance shows good capability with ratings mostly 7-8. A few lower ice scores indicate variability, but overall drivers praise confident grip in winter conditions.

November 21, 2023 (Verified Purchase)

4.5 out of 5 Star Rating
4.5 out of 5

...Low noise and traction in wet, dry or snow/ice. I have confidence in these tires...

I have been running Cooper tires on most of my vehicles lately. I feel you get the best bang for the buck with this tire. The tread durability has been very good for me. Low noise and traction in wet, dry or snow/ice situations. I have confidence in these tires. I also have Cooper's on my truck and recently, another family member ordered four Coopers for their vehicle. We are becoming a Cooper family!

Vehicle: 2006 Honda CR-V
Miles Driven on Tires: 12,000
Driving Conditions: Combined Highway/City
Location: YORK, PA
Driving Style: Average
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December 28, 2022 (Verified Purchase)

4.7 out of 5 Star Rating
4.7 out of 5

...I have complete confidence in them in snow and rain...

Quiet and very predictable tires. I have complete confidence in them in snow and rain. I would buy again.

Vehicle: 2007 Honda Pilot EX AWD
Miles Driven on Tires: 5,000
Driving Conditions: Mostly City
Location: LANSDALE, PA
Driving Style: Average
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651 customers mention "Dry Traction"

  • 642 positive
  • 9 negative

Customers overwhelmingly rate dry traction as excellent, with most scoring 9s and 10s. The Cooper Endeavor Plus delivers confident grip and responsive handling, excelling in its all-season touring role for crossovers and SUVs.

July 16, 2022 (Verified Purchase)

4.6 out of 5 Star Rating
4.6 out of 5

...The quick cornering and fast stopping due to my inability to realize I was about to miss my next turn... well lets just say I am impressed. The tires did not disappoint. Great grip and quick response...

I purchased the Cooper tires and had them installed just a few days before our trip from Chicagoland to New Orleans. The noise reduction was immediately recognized and I love these tire. I had no issues on the highway or city roads. The quick cornering and fast stopping due to my inability to realize I was about to miss my next turn... well lets just say I am impressed. The tires did not disappoint. Great grip and quick response. I have snow tires, so will not be able to review the winter aspect. But so far, I am very happy with my purchase and Tire Rack is always helpful and easy to use.

Vehicle: 2017 Subaru Forester 2.5i Touring
Miles Driven on Tires: 1,800
Driving Conditions: Combined Highway/City
Location: BURR RIDGE, IL
Driving Style: Average
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October 28, 2023 (Verified Purchase)

4.3 out of 5 Star Rating
4.3 out of 5

EXCELLENT TIRE IN... DRY ROADS...

EXCELLENT TIRE IN RAINY CONDITIONS AND DRY ROADS. I HAVE NOT USED THEM IN SNOW AS OF YET. I HAVE USED COOPER TIRES BEFORE AND I EXPECT THESE TO BE AS GOOD OR BETTER THAN MY PREVIUS USE

Vehicle: 2006 Honda CR-V
Miles Driven on Tires: 2,000
Driving Conditions: Combined Highway/City
Location: HIGHLAND FALLS, NY
Driving Style: Spirited
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April 16, 2022

4.8 out of 5 Star Rating
4.8 out of 5

...The cooper tires handle excellent in dry weather and do well in rain/wet conditions...

Replaced the OEM Hankook kinergy gt’s with these Cooper Endeavor tires. The ride is noticeably smoother and there is less road noise. The cooper tires handle excellent in dry weather and do well in rain/wet conditions. Have not needed to use them in snowy conditions but I have no doubt they’d perform well in light snow. A great tire for the price. The tread is deep and the tires are attractive. Great job, Cooper!

Vehicle: 2017 Honda CR-V 2WD EX
Miles Driven on Tires: 4,000
Driving Conditions: Combined Highway/City
Location: SAN ANTONIO, TX
Driving Style: Average
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642 customers mention "Ride Quality"

  • 612 positive
  • 30 negative

Customers consistently rate the Cooper Endeavor Plus highly for comfort, with most scoring 9s and 10s in ride quality and noise reduction. The tire delivers a smooth, quiet experience ideal for crossover/SUV touring.

February 07, 2023 (Verified Purchase)

4.5 out of 5 Star Rating
4.5 out of 5

...The first thing I noticed was the softer and quieter ride compared to the outgoing General Altimax RT43's. The Coopers soak up bumps and cracks. This is good for my Pacifica Limited which has the 'touring' suspension tune, so it's a little stiffer...

It's still early with ~1000 miles on the set of four, but the first thing I noticed was the softer and quieter ride compared to the outgoing General Altimax RT43's. The Coopers really soak up bumps and cracks. This is good for my Pacifica Limited which has the "touring" suspension tune, so it's a little stiffer. The RT43's were champs in the wet, even late in the tread life. The one area where the jury is still out for the Coopers is that sure footed wet handling. I had to hammer the gas in some wet conditions while facing slightly up hill and turning hard left. To be sure, this is not a traction rich situation, and I got a notable level of wheel spin in the Coopers. I can't say the RT's wouldn't have slipped, but I've driven over 200,000 miles on RT's in multiple vehicles and I think they have the edge on the Coopers in the wet, even though Tire Rack rates the Coopers really high for wet traction. Subjectively, so far the Coopers have been good in the wet, but the RT's were great. But maybe after more miles I'll feel the same way about the Coopers.

Vehicle: 2018 Chrysler Pacifica limited
Miles Driven on Tires: 1,000
Driving Conditions: Mostly Highway
Location: COLCHESTER, CT
Driving Style: Spirited
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April 02, 2022 (Verified Purchase)

4.2 out of 5 Star Rating
4.2 out of 5

...Quiet and comfortable ride...

Feels like soft tread that has the grip. Quiet and comfortable ride. It really feels like a premium quality tire, meaning it was delivered round w/o belt slap. So far it has my top rating for such an inexpensive tire. It's my go to tire so far.

Vehicle: 2021 Subaru Forester
Miles Driven on Tires: 8,000
Driving Conditions: Mostly Highway
Location: FLOYD, VA
Driving Style: Average
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May 03, 2023 (Verified Purchase)

4.7 out of 5 Star Rating
4.7 out of 5

These tires are quiet and handle quite well on hilly and curvy roads that I travel...

These tires are quiet and handle quite well on hilly and curvy roads that I travel. I only have about 1,000 miles on them so I can't speak on their wear. i like them and will probably buy them again.

Vehicle: 2015 Subaru Forester 2.5i Premium
Miles Driven on Tires: 1,000
Driving Conditions: Mostly Highway
Location: HAMDEN, NY
Driving Style: Average
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405 customers mention "Treadwear"

  • 385 positive
  • 20 negative

Most customers rate treadwear between 9-10, highlighting excellent longevity for Crossover/SUV use. A few 7-8 scores still reflect reliable tread life, showing consistent performance across varied driving conditions.

November 12, 2023 (Verified Purchase)

4.3 out of 5 Star Rating
4.3 out of 5

Tires wear great, ride smooth and are quiet just feel slightly unstable on the highway... But for the price and treadeear they are great

Tires wear great, ride smooth and are quiet just feel slightly unstable on the highway My wife does not notice it but feels loose compared to the Michelins we had before. But for the price and treadeear they are great

Vehicle: 2018 Ford Explorer 4WD Sport
Miles Driven on Tires: 18,000
Driving Conditions: Combined Highway/City
Location: WYLIE, TX
Driving Style: Easy Going
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September 28, 2022 (Verified Purchase)

4 out of 5 Star Rating
4 out of 5

...Wear is better than I expected...

So far a great tire. Wear is better than I expected. Very smooth ride. No complaints. I would recommend this tire to anyone looking for a durable tire for general purpose driving.

Vehicle: 2015 Cadillac SRX AWD Luxury
Miles Driven on Tires: 15,000
Driving Conditions: Combined Highway/City
Location: CORINTH, NY
Driving Style: Average
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February 22, 2024 (Verified Purchase)

4.8 out of 5 Star Rating
4.8 out of 5

I got 60,000k trouble free miles from them. They wore well, handled well, great traction, and very quiet...

I was skeptical about buying these tires thinking they were an inexpensive off brand. I was going to replace my tires with the same factory Goodyear Fortera and was prepared to pay the price for them as they served me very well. I got 60,000k trouble free miles from them. They wore well, handled well, great traction, and very quiet. I was comparing tires when I saw better reviews for the Cooper Endeavor over Goodyear. I started researching them and most users rated them higher then the Goodyears. Since they were much more cost effective and got better reviews than Goodyear, I went with the Coopers. Boy, I’m glad I did. I immediately noticed the ride quality and quietness. My wife is the primary driver of our Jeep Grand Cherokee. I didn’t think she would even notice if she was driving on four flat tires and she even noticed a difference in the reduced noise level and ride quality. I used one of Tire Racks installers, they suggested an alignment as well. All went very well a they were very competitive with the installation costs. I would definitely recommend these tires as an excellent alternative to the factory Goodyears at a fraction of the cost.

Vehicle: 2011 Jeep Grand Cherokee 4X4 Limited
Miles Driven on Tires: 5,000
Driving Conditions: Combined Highway/City
Location: MIDDLETOWN, DE
Driving Style: Average
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Consumer Reviews

Media Gallery

Experience the Cooper Endeavor Plus (00:55)

The Endeavor Plus is a Crossover/SUV Touring All-Season tire developed by Cooper for drivers of light trucks, SUVs, crossovers, and vans. It provides reliable traction in dry and wet conditions and delivers balanced all-season performance, including in light snow.

Testing Crossover/SUV Touring All-Season Tires: Cooper Endeavor Plus (01:55)

The Endeavor Plus is Cooper’s Crossover/SUV Touring All-Season tire built for dependable traction, good tread life and a comfortable ride. Our team tests it against a familiar competitor in the category and an untested newcomer.

Read the Full Test Report

Testing Entry-Level Crossover/SUV Touring All-Season Tires 2021: Cooper Endeavor Plus (2:14)

Cooper’s new Endeavor Plus replaces one of the company’s top sellers, so we tested it against its competitive set to see how it performs.

Read the Full Test Report

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