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  • GoodyearAssurance Fuel Max
  • GoodyearAssurance Fuel Max
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The Assurance featuring Fuel Max Technology is Goodyear's mid-tier Passenger All-Season tire designed for the drivers of cars, coupes, vans and crossover vehicles looking for affordably priced tires offering long wear, wet traction and low rolling resistance as some of their top priorities. The Assurance Fuel Max is designed to provide year-round confidence in wet, dry and wintry weather conditions, including in light snow, as well as offers lower rolling resistance to enhance vehicle fuel economy over the tire's lifetime.

The Assurance Fuel Max molds a low rolling resistance all-season compound into a tread design featuring distinct zones. Inboard and outboard Dry Tread Zones feature strong shoulder blocks to enhance handling in dry conditions, while a central Wet Tread Zone features Dual Aquachannel grooves that evacuate water to promote traction in wet weather. A virtually continuous notched center rib combined with circumferential shoulder grooves blend dry road stability and even treadwear with traction in snowy conditions. The tire's internal structure features twin steel belts (H-speed rated sizes are reinforced with spirally wrapped nylon belt edge strips) on top of a polyester casing that enhances ride quality.

*Specific sizes featuring Fuel Max Technology are identified as such on the Sizes tab, as well as on the tire's Specs tab.

Tire Rack Test Results Goodyear Assurance Fuel Max

Eco-Focused All-Season Tires: Do They Deliver on the Promise?(03:22)

Tires with an emphasis on low rolling resistance for fuel efficiency are becoming available in sizes to fit a wide variety of mainstream vehicles. One of the most recent is Bridgestone's Ecopia EP422 that employs technologies aimed at reducing fuel consumption and the tire's impact on the environment. But does it perform on the road, too?

Read the Full Test Report

View Snow Traction/Handling Results Video

Ratings Charts & Reviews Goodyear Assurance Fuel Max

Tire Category: Standard Touring All-Season

Consumer Surveys

 
Best in Category
Miles Reported
Recommended
Treadwear
Goodyear Assurance Fuel Max
Good
76%
7.7M
4.9 - Fair
7.3 - Good
7.3 Hydroplaning Resistance
7.3 Wet Traction
7.6 - Good
7.3 Corner Stability
8.1 Dry Traction
7.4 Steering Response
5.6 - Fair
6.4 Light Snow Traction
5.5 Deep Snow Traction
5.0 Ice Traction
6.9 - Good
7.2 Ride Quality
6.6 Noise
7.1 - Good

Goodyear Assurance Fuel Max Reviews

Customers think the Goodyear Assurance Fuel Max delivers excellent treadwear (9-10 ratings dominate) and a smooth, quiet ride, with many praising its comfort for daily driving. Winter traction shows mixed results, with some customers noting limited confidence in snow and ice despite its all-season design. Wet traction earns consistent praise for secure handling and hydroplaning resistance, while dry traction receives strong marks for stability and responsiveness. As a standard touring all-season tire, it aligns well with everyday use, offering reliable mileage and predictable performance in typical conditions-though those in harsh winter climates may want to consider dedicated winter tires.

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Customers Like:

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303 reviews mention "Wet Traction"

  • 211 positive
  • 92 negative

Most customers rate wet traction highly, with scores mostly 7-10. The Assurance Fuel Max delivers confident wet braking and hydroplaning resistance, though a few lower scores suggest occasional variability in heavy rain. Strong all-season performance aligns with its touring design.

May 02, 2021
3.5 out of 5 Star Rating
3.5 out of 5

...That surprised me because they are excellent in rain...

These came OEM on my 2018 Cruze LT. I bought the car in upstate New York (somewhat rural), before moving to Southern California (suburbs). So I’ve experienced them in different weather and road conditions.

Positives: Tread life; gas mileage; dry handling; wet handling. In Southern California, these are pretty good tires.

Negatives: Snow and ice. These tires are pretty awful in snow and ice. That surprised me because they are excellent in rain. I’ve since learned that for tires, wet handling and dry handling is more similar than wet handling and snow/ice handling. These are NOT the tires you want in snowy country.

Average: Dry or wet cornering; general noise level; bumps and road imperfections. These tires are decent, but not exceptional, in these areas. I’m differentiating between handling and cornering. These tires are better at handling than at cornering, if that makes sense.

Overall, these are decent tires, especially in Southern California where we don’t get snow and very rarely get ice and it’s mostly highway or suburban driving in sunny weather with rain in winter. And the tread life has been excellent so far. But if you live where you get a lot of snow and ice, do yourself a favor and get something else.

Vehicle: 2018 Chevrolet Cruze LT
Miles Driven on Tires: 35,000
Driving Conditions: Mostly Highway
Location: ESCONDIDO, CA
Driving Style: Spirited

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June 21, 2019
3.4 out of 5 Star Rating
3.4 out of 5

...Wet grip is the best of any tire that I have experienced...

OEM Goodyear Assurance Fuel Max wears incredibly well. At 35,000 I still have well over 1/2 tread remaining and near same performance as new. Wet grip is the best of any tire that I have experienced. Certain pavement patterns can get the tires to sing, but it isn't a common occurrence. I live in Michigan and the weather can be quite extreme in all seasons. Winter can be viscous, Last Spring we had over 3 months of almost daily rains and flooding. Three out of four seasons these tires are top tier. Winter over challenges these Goodyears. This tire is probably the worst performing cold weather tire that I have ever owned. Light snow is tough to navigate. Packed snow...if you have a slight incline, you can forget about getting any motion from a dead stop.

I do like these tires a lot. I just think that Winter conditions the Goodyear engineers forgot to include in the tread design. I would buy these tires again if I had another set of tires dedicated to Winter months.

Vehicle: 2017 Chevrolet Cruze LT
Miles Driven on Tires: 35,000
Driving Conditions: Combined Highway/City
Location: MONROE, MI
Driving Style: Spirited

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September 11, 2018
4.2 out of 5 Star Rating
4.2 out of 5

...I love how quiet these tires have been, how well they grip the road when dry and when wet, unless it is really coming down.

These Goodyear Assurance tires came with the car when I bought my 2014 Chevy Cruze Eco five years ago. I now have 71,000 miles on them. I was reviewing the various options I have for replacements. I think I will be able to safely run them for another 10,000 miles or more before replacing them.

I love how quiet these tires have been, how well they grip the road when dry and when wet, unless it is really coming down. Snow handling is adequate if you pay attention and don't drive foolish. Gas mileage has exceeded the rated mileage both city, highway and combined.

Also, I've never had a flat and have read these are tough tires...good thing since I have no spare in this car!

Unless there is something else that really stands out here at tirerack.com, I will stick with the tires that have served me so well.

Vehicle: 2014 Chevrolet Cruze Eco
Miles Driven on Tires: 71,000
Driving Conditions: Mostly Highway
Location: GREEN BAY, WI
Driving Style: Average

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328 reviews mention "Dry Traction"

  • 281 positive
  • 47 negative

Most customers rate dry traction highly with scores of 9-10, highlighting confident grip and responsive handling. While some variability exists, the Assurance Fuel Max delivers strong dry performance expected from a touring all-season tire, with many praising its stability during everyday driving.

May 02, 2021
3.5 out of 5 Star Rating
3.5 out of 5

...Positives: ... dry handling...

These came OEM on my 2018 Cruze LT. I bought the car in upstate New York (somewhat rural), before moving to Southern California (suburbs). So I’ve experienced them in different weather and road conditions.

Positives: Tread life; gas mileage; dry handling; wet handling. In Southern California, these are pretty good tires.

Negatives: Snow and ice. These tires are pretty awful in snow and ice. That surprised me because they are excellent in rain. I’ve since learned that for tires, wet handling and dry handling is more similar than wet handling and snow/ice handling. These are NOT the tires you want in snowy country.

Average: Dry or wet cornering; general noise level; bumps and road imperfections. These tires are decent, but not exceptional, in these areas. I’m differentiating between handling and cornering. These tires are better at handling than at cornering, if that makes sense.

Overall, these are decent tires, especially in Southern California where we don’t get snow and very rarely get ice and it’s mostly highway or suburban driving in sunny weather with rain in winter. And the tread life has been excellent so far. But if you live where you get a lot of snow and ice, do yourself a favor and get something else.

Vehicle: 2018 Chevrolet Cruze LT
Miles Driven on Tires: 35,000
Driving Conditions: Mostly Highway
Location: ESCONDIDO, CA
Driving Style: Spirited

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December 18, 2020
(Verified Purchase)
3.6 out of 5 Star Rating
3.6 out of 5

...The tires have held up well and dry handling is good...

Bought this tire to replace a damaged one that was on the car when I bought it, since it matched the other three. The tires have held up well and dry handing is good. I don't know if the lack of traction in the snow is related to the tires or light weight of the car, I am used to bigger cars. All in all I am happy with the tires.

Vehicle: 2018 Chevrolet Cruze L
Miles Driven on Tires: 22,000
Driving Conditions: Combined Highway/City
Location: MAYFIELD VILLAGE, OH
Driving Style: Average

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October 08, 2018
3.9 out of 5 Star Rating
3.9 out of 5

...But the dry road grip is great, turning handling is great also...

Just bought these tires and heard good reviews about them so had them put on 2 days ago. Honestly, The ride is comfortable now. Although they are a little noisy, haven't driven in rain or snow so cant really say much. But the dry road grip is great, turning handling is great also. Keep you posted.

Vehicle: 2011 Honda Accord Sedan LX-P
Miles Driven on Tires: 30
Driving Conditions: Mostly Highway
Location: REYNOLDSBURG, OH
Driving Style: Spirited

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329 reviews mention "Ride Quality"

  • 226 positive
  • 103 negative

Most customers rate ride comfort highly with scores of 8s and 9s, praising smooth handling and effective noise reduction for a refined driving experience.

September 12, 2020
4.2 out of 5 Star Rating
4.2 out of 5

...and the tires are quite comfortable...

These were on my Chrysler 200 Limited Platinum 4 cylinder when purchased new in 2017. Overall they are a good tire. They are at 4/32 at 40,631, rotated regularly, which is the best mileage I've ever gotten out of a tire. I've done a lot of driving the past couple years which was 90% highway, long trips. The noise factor is horrible and has been consistent since the tires were new. However, I get above average gas mileage and the tires are quite comfortable. The car is rated at 36 MPG highway and I average 40 MPG, North/South and East/West interstates. They are good in rain and light snow. The car is pretty light, so you can't put everything on the tires. I won't purchase these again simply because of the noise factor but otherwise I would.

Vehicle: 2017 Chrysler 200 Limited Platinum
Miles Driven on Tires: 40,621
Driving Conditions: Mostly Highway
Location: RALEIGH, NC
Driving Style: Easy Going

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June 04, 2018
(Verified Purchase)
4.8 out of 5 Star Rating
4.8 out of 5

As I get older, I am more interested in a comfortable and quiet ride than I am performance. These are by far the quietest and smoothest riding tires I have ever had. I took Michelin tires off that were very good tires, but were loud and hard-riding. The difference was remarkable!...

As I get older, I am more interested in a comfortable and quiet ride than I am performance. These are by far the quietest and smoothest riding tires I have ever had. I took Michelin tires off that were very good tires, but were loud and hard-riding. The difference was remarkable! And, I have not found anything in their handling that I can complain about. I do not expect these to wear like the Michelins, but especially with the significantly lower price, I am fine with that. We have had this same tire on my wife's Lexus for years, and were so pleased that I bought them for my MDX. I love these tires... period!

Vehicle: 2003 Acura MDX
Miles Driven on Tires: 2,000
Driving Conditions: Combined Highway/City
Location: FOX POINT, WI
Driving Style: Easy Going

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June 25, 2018
(Verified Purchase)
4.7 out of 5 Star Rating
4.7 out of 5

...The tires have been very quiet and provide a very comfortable ride on good roads...

Just 500 miles on this tire so far. Bought these on short notice while on vacation. Had a belt break on the old set of Yokohama Avids. So far, just dry pavement driving as we didn't see any rain to speak of on our way home. Replaced an H-rated tire with this T-rated tire--still trying to judge whether there's much of a difference. The tires have been very quiet and provide a very comfortable ride on good roads. The stopping distances are initially a little longer than the well-worn previous Yokohama's. Not sure if this will continue to be the case. The 2005 Odyssey provides a lot of feedback for the driver, so these tires seem to be holding up their part of the bargain. Will update this review in the coming months. The fuel economy aspect has not been monitored.

Vehicle: 2005 Honda Odyssey EX
Miles Driven on Tires: 500
Driving Conditions: Mostly City
Location: ROANOKE, VA
Driving Style: Average

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251 reviews mention "Treadwear"

  • 173 positive
  • 78 negative

Treadwear receives excellent ratings, with most scores 9-10 praising long-lasting performance. While a few lower scores note concerns, the Assurance Fuel Max excels in all-season durability.

May 02, 2021
3.5 out of 5 Star Rating
3.5 out of 5

...And the tread life has been excellent so far...

These came OEM on my 2018 Cruze LT. I bought the car in upstate New York (somewhat rural), before moving to Southern California (suburbs). So I’ve experienced them in different weather and road conditions.

Positives: Tread life; gas mileage; dry handling; wet handling. In Southern California, these are pretty good tires.

Negatives: Snow and ice. These tires are pretty awful in snow and ice. That surprised me because they are excellent in rain. I’ve since learned that for tires, wet handling and dry handling is more similar than wet handling and snow/ice handling. These are NOT the tires you want in snowy country.

Average: Dry or wet cornering; general noise level; bumps and road imperfections. These tires are decent, but not exceptional, in these areas. I’m differentiating between handling and cornering. These tires are better at handling than at cornering, if that makes sense.

Overall, these are decent tires, especially in Southern California where we don’t get snow and very rarely get ice and it’s mostly highway or suburban driving in sunny weather with rain in winter. And the tread life has been excellent so far. But if you live where you get a lot of snow and ice, do yourself a favor and get something else.

Vehicle: 2018 Chevrolet Cruze LT
Miles Driven on Tires: 35,000
Driving Conditions: Mostly Highway
Location: ESCONDIDO, CA
Driving Style: Spirited

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December 28, 2020
(Verified Purchase)
4.4 out of 5 Star Rating
4.4 out of 5

...Tread wear so far is better than expected...

Better all-around performance than the Michelins that came on the car from the factory. The gas mileage is basically unchanged, but the noise level is much improved. Tread wear so far is better than expected. The price was a bargain.

Vehicle: 2016 Toyota Avalon Hybrid XLE Plus
Miles Driven on Tires: 12,000
Driving Conditions: Mostly Highway
Location: CHATHAM, NY
Driving Style: Easy Going

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September 25, 2020
4.1 out of 5 Star Rating
4.1 out of 5

...There is plenary of tread left. At this rate these tires may hit 80,000...

All I can say is wow! I decided it was time to rotate since I'm in a FWD vehicle. I then started wondering when I had bought the tires because I couldn't remember. I got them 11/13/2017 so I am almost 3 years into a 6year/65,000 tire. There is plenary of tread left. At this rate these tires may hit 80,000. I highly recommend these for small SUVs. I thought I had lost my mind because they are pricier than others but by far an outstanding value.

Vehicle: 2013 Chevrolet Equinox FWD LT
Miles Driven on Tires: 53,500
Driving Conditions: Combined Highway/City
Location: RUSTON, LA
Driving Style: Average

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169 reviews mention "Winter Traction"

  • 91 positive
  • 78 negative

Winter traction ratings for the Goodyear Assurance Fuel Max are unimpressive, with many scores between 0-6. Customers report slippery conditions, getting stuck, and a lack of snow traction despite its all-season intent. Some note sketchy handling in deeper snow or ice.

July 06, 2021
3.8 out of 5 Star Rating
3.8 out of 5

...I agree with the poor winter response on these...

Tires came on the Cruze when purchased. Tires show very minimal wear at 25,300 miles. I agree with the poor winter response on these, but I have no noise issues or poor wear issues. Time will tell, but I'd certainly consider these again when Tires are needed.

Vehicle: 2018 Chevrolet Cruze LT
Miles Driven on Tires: 25,300
Driving Conditions: Combined Highway/City
Location: CINCINNATI, OH
Driving Style: Average

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May 10, 2021
(Verified Purchase)
2.9 out of 5 Star Rating
2.9 out of 5

...It did pull me through some pretty big snow storms up in Lake Tahoe, but had to drive very careful since I didn't trust these tires too much so going extra slow/careful probably helped more than anything...

This tire came stock on my 2018 Subaru Legacy. Overall, it's a pretty noisy tire with just average performance across the board. The only upside was how long the tire lasted me (52,000 miles) although majority of my driving is on freeways. It did pull me through some pretty big snow storms up in Lake Tahoe, but had to drive very careful since I didn't trust these tires too much so going extra slow/careful probably helped more than anything.


There's still some tread left on it, but I just had to switch just because the noise was getting to be really annoying when driving long freeway trips.

Vehicle: 2018 Subaru Legacy 2.5i Premium
Miles Driven on Tires: 52,000
Driving Conditions: Mostly Highway
Location: SAN JOSE, CA
Driving Style: Average

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May 02, 2021
3.5 out of 5 Star Rating
3.5 out of 5

...Snow and ice. These tires are pretty awful in snow and ice...

These came OEM on my 2018 Cruze LT. I bought the car in upstate New York (somewhat rural), before moving to Southern California (suburbs). So I’ve experienced them in different weather and road conditions.

Positives: Tread life; gas mileage; dry handling; wet handling. In Southern California, these are pretty good tires.

Negatives: Snow and ice. These tires are pretty awful in snow and ice. That surprised me because they are excellent in rain. I’ve since learned that for tires, wet handling and dry handling is more similar than wet handling and snow/ice handling. These are NOT the tires you want in snowy country.

Average: Dry or wet cornering; general noise level; bumps and road imperfections. These tires are decent, but not exceptional, in these areas. I’m differentiating between handling and cornering. These tires are better at handling than at cornering, if that makes sense.

Overall, these are decent tires, especially in Southern California where we don’t get snow and very rarely get ice and it’s mostly highway or suburban driving in sunny weather with rain in winter. And the tread life has been excellent so far. But if you live where you get a lot of snow and ice, do yourself a favor and get something else.

Vehicle: 2018 Chevrolet Cruze LT
Miles Driven on Tires: 35,000
Driving Conditions: Mostly Highway
Location: ESCONDIDO, CA
Driving Style: Spirited

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Consumer Reviews

Media Gallery

Eco-Focused All-Season Tires: Do They Deliver on the Promise? - Winter Update(01:54)

Many passenger and touring all-season tires with an emphasis on low rolling resistance offer very good fuel economy. But the question is, how well do they perform in everyday conditions? Especially in the snow and on the ice. We found out in Sweden when we did some winter testing on these tires.

Read the full test report.

View All Winter Test Results

Eco-Friendly All-Season Tires - How Does Performance Measure Up?(03:56)

Eco-focused tires were initially made in sizes for drivers of hybrid and ultra-efficient vehicles. Today, a growing number are available in a wider variety of sizes in an effort to gain widespread use on more vehicles.

Our tests results show what impact these tires have on fuel economy and how they perform in everyday conditions.

Read the Full Test Report

When Round and Black Becomes Lean and Green(04:18)

Can eco-friendly, low rolling resistance tires make a difference in fuel economy, driving costs and the environment?

Tire Rack arranged to get a small fleet of the 2009 2nd generation Toyota Prius hybrids to test low rolling resistance tires. The Goodyear Integrity O.E. tire was the baseline we compared to other tire choices for the Prius. Tires tested included eco-friendly aftermarket tires for hybrid and fuel-efficient compact cars as well as the Goodyear Assurance ComforTred which prioritizes ride comfort and long wear over fuel efficiency.

Read the Full Test Report

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