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CooperEndeavor Plus
  • CooperEndeavor Plus
  • CooperEndeavor Plus
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$ 194.99 Per Tire
8 In Stock, Additional Due 07/20/26How soon can I get this?

Set of 4: $779.96

  • Size: 265/65R17
  • Style: Blackwall
  • Eco Focus: N/A
  • Load Range: SL
Set of 4: $ 779.96
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The Endeavor Plus is Cooper's Crossover/SUV Touring All-Season tire developed for the drivers of light trucks, SUVs, crossovers and vans looking for dependable traction in dry and wet conditions along with good tread wear and balanced, all-season performance, even in light snow.

The advanced, all-season tread compound is molded into a symmetric, five-rib design built to enhance tire-to-pavement contact for improved steering response and dry handling. The efficient pattern helps regulate airborne noise for a quiet, comfortable ride, while improved construction techniques disperse load forces to promote even wear throughout the tire's life. The silica-rich compound combines with generous lateral grooves, which help manage and evacuate water into the four, wide circumferential grooves to provide confident traction and stability in rain and on wet roads. The high sipe-density tread blocks and larger lateral notches provide the biting edges needed to generate traction in slippery driving conditions like in snow and on ice for dependable all-season performance.

Internal construction of the Endeavor Plus consists of a two-ply polyester casing for added durability and improved handling. Two steel belts help provide robust stability while a single, nylon reinforcement ply is included to aid handling responsiveness and high-speed capability.

Tire Rack Test Results Cooper Endeavor Plus

Popular Tires for America's Most Popular Vehicles – 2025 Test 8 - With Winter Update(39:51)

The Crossover, or CUV, is hands-down the most popular vehicle in America. Last year in our CUV test, we used the Alfa Romeo Stelvio to test all-season and all-weather touring tires. This year, the field expanded to include all-terrain and performance truck products, representing the full range of tires drivers are installing on these vehicles. Obviously, with a test this diverse, it’s not so much about which one tire rises to the top, but rather how each category brings its own strengths to the table. When comparing multiple tires from one category, it's how they stack up against each other. So, sit back, relax, and enjoy Test 8!

Read the Full Test Report

View All Winter Test Results

Ratings Charts & Reviews Cooper Endeavor Plus

Tire Category: Crossover/SUV Touring All-Season

Consumer Surveys

 
Compare
Best in Category
Price
Miles Reported
Recommended
Treadwear
Cooper Endeavor Plus
Excellent
95%
$195
8.1M
8.5 - Good
8.9 - Excellent
8.9 Hydroplaning Resistance
8.9 Wet Traction
9.3 - Excellent
9.2 Corner Stability
9.3 Dry Traction
9.2 Steering Response
7.9 - Good
8.3 Light Snow Traction
7.9 Deep Snow Traction
7.4 Ice Traction
8.8 - Excellent
8.9 Ride Quality
8.6 Noise
8.8 - Excellent

Cooper Endeavor Plus Reviews

Customer surveys indicate the Cooper Endeavor Plus delivers excellent comfort with smooth, quiet rides (8-10 scores) and strong treadwear longevity. Winter traction earns positive marks in snow (7-10 range) but shows mixed results on ice, with some ratings dipping to 4-5. Wet performance is a standout, with hydroplaning resistance and grip consistently rated 8-10. Dry traction and handling receive near-universal praise (9-10 scores), reinforcing its capability as a reliable all-season tire for crossovers and SUVs. While most drivers report high satisfaction, a few note reduced ice performance, aligning with typical all-season limitations. Overall, it balances comfort, durability, and confident dry/wet handling for year-round touring.

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Customers Like:

661 reviews mention "Wet Traction"

  • 643 positive
  • 18 negative

Customers consistently rate the Cooper Endeavor Plus' wet traction as excellent, with most scores 9-10 and some 7-8. High marks highlight confident grip and hydroplaning resistance in rainy conditions.

June 12, 2026
(Verified Purchase)
4.7 out of 5 Star Rating
4.7 out of 5

...Excellent road grip during heavy to light rain events.

These tires were the perfect setup for my situation. Vehicle is used mainly summer towing cargo trailer with side by side inside. Excellent road grip during heavy to light rain events.

Vehicle: 2015 GMC Sierra 1500 2wd Crew Cab
Miles Driven on Tires: 10,000
Driving Conditions: Mostly Highway
Location: PORTAGE, IN
Driving Style: Average

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July 12, 2025
(Verified Purchase)
5 out of 5 Star Rating
5 out of 5

...I live in Florida,where we get a lot of rain during the summer, and these tires make me feel comfortable driving in heavy rain.

Upon first seeing these tires, my first impression was how thick and meaty the tread was. After driving on them for a year, I see hardly any tread wear on them. I live in Florida,where we get a lot of rain during the summer, and these tires make me feel comfortable driving in heavy rain.

Vehicle: 2020 Chevrolet Colorado 2WD Crew Cab
Miles Driven on Tires: 10,000
Driving Conditions: Combined Highway/City
Location: CITRUS SPRINGS, FL
Driving Style: Average

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August 19, 2025
(Verified Purchase)
3.8 out of 5 Star Rating
3.8 out of 5

...I'm a little disappointed in wet weather acceleration traction...

These tires are a good value. I'm a little disappointed in wet weather acceleration traction, but otherwise a good buy.

Vehicle: 2019 Buick Envision FWD
Miles Driven on Tires: 30,000
Driving Conditions: Combined Highway/City
Location: CAPE CORAL, FL
Driving Style: Average

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310 reviews mention "Winter Traction"

  • 277 positive
  • 33 negative

The Cooper Endeavor Plus delivers excellent snow and deep snow traction, with many customers scoring 9s and 10s. Ice traction shows strong performance overall, with most scoring 7-10, though a few note lower grip in severe icy conditions. Winter capabilities align well with its all-season design.

February 27, 2026
(Verified Purchase)
4.9 out of 5 Star Rating
4.9 out of 5

I wasn't planning on using these tires for the winter because I have another set for snow but I continued using these right through a very snowy winter and was very satisfied with the results.

I wasn't planning on using these tires for the winter because I have another set for snow but I continued using these right through a very snowy winter and was very satisfied with the results.

Vehicle: 2012 Honda Pilot EX-L
Miles Driven on Tires: 5,000
Driving Conditions: Combined Highway/City
Location: CLEVELAND, OH
Driving Style: Spirited

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March 31, 2026
(Verified Purchase)
4.2 out of 5 Star Rating
4.2 out of 5

...Good traction on wet, and snow covered roads.

I'm very happy with the smooth, and relatively quiet ride these tires provide. And they do not "shimmy" when traveling a concrete road with "rain grooves" like the previous tires did. Good traction on wet, and snow covered roads.

Vehicle: 2019 Dodge Durango AWD R/T
Miles Driven on Tires: 12,000
Driving Conditions: Mostly Highway
Location: MERRITT, MI
Driving Style: Spirited

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January 07, 2026
(Verified Purchase)
4.4 out of 5 Star Rating
4.4 out of 5

...it was a harsh winter rain and snow going and coming back but the tires responded well..so far so good...

Just intalled last late Dec. In time for my NY/ Canada trip .it was a harsh winter rain and snow going and coming back but the tires responded well..so far so good. IM HAPY WITH MY NEW TIRES WITHOUT BREAKING THE BANK . 1000 PLUS MILES ON IT . well see how long it well last me

Vehicle: 2019 Honda Pilot AWD Touring
Miles Driven on Tires: 1,000
Driving Conditions: Combined Highway/City
Location: OZONE PARK, NY
Driving Style: Easy Going

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736 reviews mention "Dry Traction"

  • 726 positive
  • 10 negative

Most customers give excellent dry traction scores of 9s and 10s. The Cooper Endeavor Plus delivers responsive handling and confident grip in dry conditions, performing superbly for crossover/SUV touring needs.

December 29, 2024
(Verified Purchase)
4.7 out of 5 Star Rating
4.7 out of 5

...On the highway, they're quiet and comfortable...

The tires haven’t been mounted for more than 2-weeks but have made a great improvement in that time. The overall ride and performance of the tire is great with these American made tires. They performed well in 2-3” of snow, road slush, and sporadic ice. On the highway, they’re quiet and comfortable. Overall, I’d recommend this tire to anyone looking for a solid all season tire.

Vehicle: 2020 Subaru Forester Limited
Miles Driven on Tires: 800
Driving Conditions: Mostly City
Location: NEW WINDSOR, NY
Driving Style: Easy Going

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January 13, 2026
(Verified Purchase)
4.2 out of 5 Star Rating
4.2 out of 5

...But a couple instances on the road - one specific pothole evasion - was the best and grippiest I've ever felt...

Tires seem excellent though I’m not really an expert. With only 1k miles or so I haven’t had much time to judge. But a couple instances on the road — one specific pothole evasion — was the best and grippiest I’ve ever felt. Feels like a good set of safe tires. I’d recommend these 100%.

Sales, customer service, staff was great too. All questions were addressed, advice was solid. A problem with the order was fixed and handled professionally and discounts honored. One small issue was that I thought there was supposed to be an additional post purchase “mail-in” rebate which didn’t happen in the end, though it’s possible this was a misunderstanding on my part.

The local tire shop here in Brooklyn was perfect. Received the tires, were ready for me, charged a reasonable price, installed air pressure sensors at a reasonable price, did a wheel alignment at a reasonable price, and all in a short time. After work the car was ready and I couldn’t be happier. Thanks
Major Tire on McDonald Avenue in BKLN.

Vehicle: 2009 Subaru Forester 2.5 X Base Model
Miles Driven on Tires: 1,000
Driving Conditions: Combined Highway/City
Location: BROOKLYN, NY
Driving Style: Easy Going

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729 reviews mention "Ride Quality"

  • 693 positive
  • 36 negative

Customers consistently rate the Cooper Endeavor Plus with excellent 9s and 10s for ride comfort and noise reduction, delivering a smooth, quiet experience ideal for crossover/SUV touring in all seasons.

September 27, 2025
5 out of 5 Star Rating
5 out of 5

...Very quiet, great grip, and more comfortable on the road that soaks up road imperfections...

Love these tires and cannot recommend them enough! Did a ton of research prior to purchase and wanted some nice quiet tires maximizing comfort with a newborn. These tires excel. Very quiet, great grip, and more comfortable on the road that soaks up road imperfections. Was comparing these to Michelin when I purchased. Coming from Michelin I wanted to try a different brand and my wife and I are very very pleased

Vehicle: 2017 Ford Expedition 4WD
Miles Driven on Tires: 6,000
Driving Conditions: Combined Highway/City
Location: ATLANTA, GA
Driving Style: Spirited

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September 27, 2025
(Verified Purchase)
5 out of 5 Star Rating
5 out of 5

Nice smooth ride, very quiet tire great handling tire

Nice smooth ride, very quiet tire great handling tire

Vehicle: 2011 Honda Pilot LX
Miles Driven on Tires: 5,458
Driving Conditions: Mostly Highway
Location: DUBUQUE, IA
Driving Style: Average

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July 17, 2024
(Verified Purchase)
4.7 out of 5 Star Rating
4.7 out of 5

...They handle very well and provide a very quiet and comfortable ride...

As you can see in the review i have not driven much on these tires yet but I like them very much. They handle very well and provide a very quiet and comfortable ride. I will come back and update my review when i have driven them in wet weather and winter conditions.

Vehicle: 2006 Volvo XC90 2.5T AWD Standard Model
Miles Driven on Tires: 450
Driving Conditions: Combined Highway/City
Location: WEYMOUTH, MA
Driving Style: Average

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468 reviews mention "Treadwear"

  • 444 positive
  • 24 negative

Customers consistently rate treadwear highly, with most scoring 9s and 10s. The Endeavor Plus demonstrates excellent all-season durability, delivering long-lasting performance that meets crossover/SUV touring needs, even with some 7-8s in the mix.

January 24, 2025
(Verified Purchase)
3.9 out of 5 Star Rating
3.9 out of 5

...Easy on the road noise and super good on the tread wear...

Perfect tire for those highway miles. Easy on the road noise and super good on the tread wear. Great traction on wet surfaces too. Who could ask for more

Vehicle: 2017 Jeep Grand Cherokee 4X4 Laredo E
Miles Driven on Tires: 12,500
Driving Conditions: Mostly Highway
Location: SAN DIEGO, CA
Driving Style: Average

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Consumer Reviews

Media Gallery

Popular Tires for America's Most Popular Vehicles – 2025 Test 8 - With Winter Update(39:51)

The Crossover, or CUV, is hands-down the most popular vehicle in America. Last year in our CUV test, we used the Alfa Romeo Stelvio to test all-season and all-weather touring tires. This year, the field expanded to include all-terrain and performance truck products, representing the full range of tires drivers are installing on these vehicles. Obviously, with a test this diverse, it’s not so much about which one tire rises to the top, but rather how each category brings its own strengths to the table. When comparing multiple tires from one category, it's how they stack up against each other. So, sit back, relax, and enjoy Test 8!

Read the Full Test Report

View All Winter Test Results

Experience the Cooper Endeavor Plus(00:55)

The Endeavor Plus is a Crossover/SUV Touring All-Season tire developed by Cooper for drivers of light trucks, SUVs, crossovers, and vans. It provides reliable traction in dry and wet conditions and delivers balanced all-season performance, including in light snow.

Testing Crossover/SUV Touring All-Season Tires: Cooper Endeavor Plus(01:55)

The Endeavor Plus is Cooper’s Crossover/SUV Touring All-Season tire built for dependable traction, good tread life and a comfortable ride. Our team tests it against a familiar competitor in the category and an untested newcomer.

Read the Full Test Report

Testing Entry-Level Crossover/SUV Touring All-Season Tires 2021: Cooper Endeavor Plus(2:14)

Cooper’s new Endeavor Plus replaces one of the company’s top sellers, so we tested it against its competitive set to see how it performs.

Read the Full Test Report

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