The Blizzak WS90 is Bridgestone's Studless Ice & Snow winter tire developed for drivers of sedans, coupes, minivans and crossovers looking for confident control in a variety of difficult winter weather. When winter driving conditions are at their worst, Bridgestone's Blizzak WS90 winter tires are designed to be at their best.
The directional pattern of the Blizzak WS90 features increased block stiffness to deliver more responsive steering in addition to improved wear life, and Bridgestone's EdgePerformance Technology Package includes full-depth features and interlocking sipes to provide impressive performance longer through the tire's life. The tread pattern features greater contact area and 15% more block edges than the Blizzak WS90's predecessor, increasing ice traction and reducing braking distances in slippery conditions. It is molded from Bridgestone's next generation Multi-Cell compound with bite particles, which allows the tire to remove the thin layer of water that develops between the tread rubber and icy surfaces, enabling the tire to better grip the ice. Silica enhancements in the compound further improve grip in snow and on ice.
Blizzak WS90 Studless Ice & Snow tires meet the industry's severe snow service requirements and are branded with the three-peak mountain snowflake (3PMSF) symbol.
Blizzak WS90 tires feature snow platforms that act as winter wear bars and notify drivers when they are near the end of the Multi-Cell compound (actual depth of Multi-Cell compound varies slightly by tire size). Beneath the Multi-Cell compound is Bridgestone's best winter compound, but without the Multi-Cell feature.
Install Bridgestone Blizzak WS90 tires in sets of four only.
Due to the traction capabilities of Blizzak WS90 tires, Bridgestone recommends using them only in sets of four to provide the best handling characteristics and tire performance.
Related Information: What is the three-peak mountain snowflake symbol (3PMSF)?
Brent and TJ set off with a couple of objectives in this, the first test of 2026. The first is to highlight the differences between two types of Grand Touring tires: all-season and all-weather. Second, to see how they stack up to dedicated winter tires. The internet is a great resource, but not all the information out there is accurate, and this test is designed to truly set the record straight.
(2,156)Tire Category: Studless Ice & Snow
| Best in Category |
| Miles Reported |
| Recommended |
| Treadwear |
Bridgestone Blizzak WS90
|
|---|
| 99% |
| 12M |
| 9.2 - Excellent |
| 9.1 - Excellent |
|
|
| 8.8 - Excellent |
|
|
| 9.3 - Excellent |
|
|
| 8.5 - Good |
|
|
| 8.4 - Good |
Drivers consistently rate the Cooper Endeavor as a comfortable Grand Touring All-Season tire, with many praising its smooth ride (8-10 scores) and quiet noise levels. Treadwear receives strong marks (7-10), suggesting reliable longevity for daily driving. Winter traction shows variability-while some report confidence in snow (7-10), others note challenges on ice (3-6 scores). Wet performance is generally secure (7-10 for traction and hydroplaning resistance), though a few mention room for improvement in heavy rain. Dry traction stands out as a strength, with 8-10 scores for grip and responsive handling, aligning well with its all-season touring focus.
AI-generated from the text of customer reviews
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Brent and TJ set off with a couple of objectives in this, the first test of 2026. The first is to highlight the differences between two types of Grand Touring tires: all-season and all-weather. Second, to see how they stack up to dedicated winter tires. The internet is a great resource, but not all the information out there is accurate, and this test is designed to truly set the record straight.
In 1993, Bridgestone released their first “Blizzak” product, and winter driving changed forever. Fast forward to the present and the Bridgestone Blizzak WS90 is the latest iteration in this long line of winter performance.
The Bridgestone Blizzak WS90 is the latest Studless Ice & Snow Winter Tire from a prestigious lineage that has defined the category, so it serves as a strong benchmark and target for other popular tires in the category.
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Bridgestone’s Blizzak WS90 is a proven bad weather performer, providing a strong benchmark for the latest releases in the Studless Ice & Snow category.
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The ever-popular Bridgestone Blizzak WS90 is the topic of conversation during this episode of “TJ Talking.” TJ Campbell, our Tire Information and Testing Manager hits up Bridgestone’s Will Robbins, Senior Product Manager at Bridgestone, for the inside story on this winter tire.
The Bridgestone Blizzak WS90 is the most recent in a long line of industry-leading products. We find out if this new tire lives up to the expectations of a legacy by comparing it to some of the newest and best on the market.
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Bridgestone’s brand new Studless Ice & Snow Blizzak WS90 offers more responsive steering and improved wear life for starters. A greater contact area and 15% more block edges further increase ice traction and reduce braking distances in slippery conditions.
Winter just got a lot more interesting.
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